In our previous post, What’s your favorite feature?, a few of you listed “no ads” as one of your favorite features of WordPress.com. This made me uncomfortable—it’s not accurate, and I want to clarify.

Since the ad test about 6 weeks ago there have been ads. Where? We very occassionally show Adsense (contextual text ads) on post and tag pages.

Why? To allow us to focus on free features in addition to paid and to offset costs of rapidly rising traffic.

There are two questions to think about if this comes as a surprise to you: Have I ever seen these ads? Have my readers? (Ask them!)

The ad code tries hard not to intrude or show ads to regular readers, which means a small percentage of page views. Apparently it works, since we haven’t gotten many feedbacks on them. Perhaps a better favorite would be “really, really unobtrusive ads.”

Even though you will probably never see an ad, if you did happen to come across one I don’t want it to be a surprise. The comments last time we discussed ads were fairly heated but I wanted to make sure everyone had accurate information.

What are our future plans? There have been a fair number of requests for an Adsense widget so it’s still on our mind as a paid upgrade. Before that, however, we will probably do something that you have more control over such as Amazon or Goodstorm integration.