Imagine publishing once and instantly reaching engaged readers across dozens of platforms—without ads, algorithms, or corporate interference. That’s the power of the Fediverse. You can expand your reach to millions of potential readers while maintaining full control over your content and audience relationships. WordPress.com’s newest ActivityPub features make joining this thriving network of independent creators simpler than ever.
A smoother start with the new onboarding experience
Trying something new can feel overwhelming, so we’ve added a step-by-step guide that walks you through everything ActivityPub can do. When you turn it on, you’ll get a quick tour of the basics: what ActivityPub is, how it helps you connect your blog with the wider Fediverse, and where to find all your new settings. We’ll even show you the special editor blocks you can use to highlight your Fediverse profile right on your site.
Customize your Fediverse presence
When your blog appears on other Fediverse platforms like Mastodon, these new settings help shape how your content and identity are presented. Each platform might display things a little differently, but customizing these options helps your blog stand out and feel more welcoming to potential followers.
Here’s what you can personalize:
- Avatar: This is the small image that shows up next to your posts and comments across the Fediverse. By default, it’s your WordPress.com Site Icon. Want to change it? Just update your Site Icon in your General Settings—a clear, recognizable image works best.
- Header Image: The header is a big banner that sits at the top of your blog’s profile on Fediverse platforms. You can upload something that reflects your style or what your blog is about, or leave it blank if you prefer.
- Description: This is your blog’s short bio. By default, it uses your WordPress tagline, but you can write something custom to introduce your blog to new followers.
- Extra Fields: Add links to your homepage, social profiles, pronouns, or anything else you want people to see. You can edit, add, or organize these fields however you like.
See and manage your followers
Curious about who’s following your blog from across the Fediverse? Now you can see a list of your followers, complete with profile details and the last time they interacted with your site. It’s a simple way to keep track of your growing audience.
Ready to try it out?
If you haven’t enabled ActivityPub yet, it’s easy to get started!
Just head to Tools → Marketing → Connections (or Hosting → Marketing → Connections in WP Admin) and activate the Fediverse feature. Once it’s on, you’ll find all the new settings under Settings > ActivityPub.
We can’t wait to see how you use these new features to connect with even more people across the Fediverse!
WordPress.com News 
Am I the only one who can’t find Marketing in my dashboard?🧐
Hey Miss Debbie, you can find the Marketing section under “Tools > Marketing” in the Sidebar.
Is it only for paid WordPress users
This update is available to all sites, regardless of their plan!
Hey thanks a lot. I followed the steps to activate the Fediverse.
Lol! But I don’t have any followers 😂. I have only subscribers .🤣
Thanks for giving it a try! What about promoting the new feature a bit, to get some new followers from the fediverse? We have built some nice follow blocks/widgets.
Hey
Sure will give a try. I am not a tech savvy person though. Trying to do on my own and in the process learning too😃.
I still dont understand how to use this aap
Thanks for your reply. There is a nice Video Series with DocPop about the Fediverse in general and one episode especially about WordPress(.com). Maybe that helps understanding the topic a bit better.
Impressive update! These 3 fresh features will definitely enhance the ActivityPub experience for WordPress users. Streamlining decentralized content sharing while improving user control is a great step forward. Looking forward to exploring how these upgrades impact engagement and reach.
Thanks for reading!
Really appreciate these great improvements to the feature! My site’s been federated for a while, but thanks to this post I just realized that none of my more recent posts were pushed out to Mastodon and there’s a “sticky” pinned post there that doesn’t exist on my site. What can I do?
Hi there! Thanks for being an early adopter!
Posts are only shared with the servers your followers are on, so growing your follower base helps with getting your updates into the Fediverse. The feature includes custom Editor Blocks, like the “Follow Me” block, that make it easier for people to follow you directly from your site. You can learn more about them here: Fediverse Blocks on WordPress.com.
As for the pinned post on Mastodon—we’re not entirely sure where that’s coming from. We’ve reached out to the Mastodon team to learn more. It might just be a caching issue on their end and resolve itself over time.
Thinking about it a bit more, that pinned post may have been a sticky at one time on my blog, but was removed once I started posting again. Thanks for the followup.
Impressive
Nice updates!
I still find this subject very murky. Videos I watch mostly just say how great the Fediverse is without much about what it all means. If I turn on AcitivityPub what actually *happens*? What’s an example of what you can actually *do* with it..?
When you turn on ActivityPub, your site becomes part of the decentralized Social Web. Users on platforms like Mastodon, Ghost, Pixelfed, etc, can start following your site and get your content delivered to their apps. Your posts appear in their feeds, similar to RSS or a Tweet on X.com. When they read your posts and comment on it on their platforms, that comment gets sent to your site and appears under your post like this comment here. Your site also gets notified about likes and reposts, and they show up as Reactions underneath your posts.
Say you use the Federated Reply block to respond to something you saw on Ghost—you can noow use your site in many of the same ways you’d use closed services like Twitter or Instagram. You can interact with people on other platforms, right from your WordPress site, and vice versa.