Your mind is buzzing with ideas, insights, stories, and opinions that your audience wants to hear. But turning these ideas into blog posts feels like pulling teeth.

That’s where AI comes in. AI can help you find the pulse of your audience, structure your ideas, and support your writing process, without compromising the originality of your voice. 

In this guide, you’ll find:

  • A proven workflow for using AI to write blog posts
  • Reliable AI prompts
  • Tips to stay in control of your content

7 smart ways to use AI for blog posts 

Much goes into writing a good blog post: in-depth research, a structured outline, multiple rounds of drafting, and copy editing. If you’re struggling to manage all these steps, AI can do some of the heavy lifting for you.

Let’s look at the ways you can use AI tools to write blog posts that are worth your readers’ time.

Remember: You have to be intentional about using AI. These best practices and prompts will work best when you put time and thought into them.

1. Uncover unique topics and angles 

To create a standout blog post, you need to say what people haven’t already heard before. You can cover topics that nobody has answered properly or pain points that need easier solutions. To do that, turn to your audience.

Your best content ideas can come from listening to real people. Pay close attention to:

  • The questions people are asking
  • The problems frustrating them
  • Their aspirations
  • The topics they’re discussing 

Instead of guessing what your audience wants to read, use AI tools to find and analyze relevant conversations on platforms like Reddit, LinkedIn, Threads, and more.

Here’s a prompt to find what your audience cares about:

Help me learn more about my audience by finding relevant real-life conversations about my topic.

My topic is [your blog topic].

Search through public online discussions, such as Reddit threads, Quora questions, YouTube comments, Amazon reviews, or niche forums, and do the following:

- Summarize recurring themes, questions, or misconceptions that real users express about this topic.

- Group those into useful categories: pain points, conflicting opinions, emotional triggers, and potential solutions.

- Highlight any insights that appear frequently or carry emotional weight (such as frustration, confusion, or enthusiasm).

Present your findings with clearly labeled sections

Once you’ve gathered enough context about your potential readers, zoom out and look for patterns. This is where you’ll find unique and interesting angles for your blog.

Think about themes or insights that other creators and brands have overlooked. For example, a skincare brand blog could:

  • Challenge common assumptions with the post Why Natural Skincare Isn’t Automatically Better for Your Skin.
  • Present contrarian takes with the post Your 10-Step Routine Might Be Making Your Skin Worse.
  • Offer practical advice with the post How to Simplify Your Skincare Routine Without Sacrificing Results.
  • Tap into emotions with the post What No One Tells You About Feeling Insecure During a Skin Flare-Up.

AI can help you go even deeper. Feed your audience research insights into it and ask it to identify themes, overlooked questions, and unconventional ways to reframe a common topic.

Try this prompt for finding blog topics that resonate with your readers:

Help me brainstorm topics for my blog based on insights about my target audience. My blog focuses on [your core theme].

I want to find fresh, relevant, and original blog post ideas that haven’t been overdone.

Here’s what I need help with:

- Identify 5–7 subtopics or emerging conversations within this theme that are currently underexplored or gaining interest.

- For each subtopic, list 1–2 unique angles I can take based on audience pain points, misconceptions, or recent trends.

- Suggest one blog post idea that takes a contrarian, fresh, or deeply specific approach — something that’s unlikely to have already been written hundreds of times.

- My target audience is [brief description of your audience].

They’re typically struggling with [common challenges or questions].

Format your response into a table so I can evaluate the angles and topics easily.

Below is the response from ChatGPT’s o3 model, with the same skincare brand blog example.

You can pick topics from this list to design your editorial calendar for an entire month or quarter. If more topics are needed, simply ask the tool to list more angles for each subtopic.

2. Research existing viewpoints to find data

Once you’re ready with a topic and angle, it’s tempting to immediately start outlining your blog post. But if you want to say something new, start by studying what’s already been said.

Read top-ranking articles, watch relevant media, and use a “dump document” to collect all the useful insights and ideas you find.

This could include:

  • Excerpts from other articles and essays 
  • Transcripts from podcasts or videos 
  • Links to social media discussions 
  • Anything relevant you find interesting

Then, use AI to dig deeper into these findings and extract meaningful insights. 

Here’s a prompt for familiarizing yourself with the existing perspectives:

I’m researching a topic to write a blog post on [topic]. Help me build an informed perspective on this topic based on the resources below.

Here’s what I need from you:

- Analyze the material I’ve shared and summarize the key takeaways, claims, and arguments across sources.

- Highlight where sources agree, where they contradict, and what ideas are evolving or emerging.

- Identify a few provocative questions or opinions I could explore further.

- Help me absorb and reflect on the material so I can form a strong, original point of view.

- Here’s the material:[Links or attachments]

By the end of this exercise, you’ll have more clarity on how to pursue your topic.

In the next steps, you can lean on AI tools to find examples, data points, and other relevant research materials.

Here’s a prompt for digging deeper into your topic:

I’m working on a blog post about [your topic].

The goal of this post is to help [target audience] understand or take action on [key takeaways].

Help me find relevant supporting material, such as:

- Recent statistics (from the past 2–3 years) with source links

- Real-world examples or case studies related to this topic

- Social media posts referencing this topic

Below is the result from using this prompt in Perplexity. You can select specific sources in this tool, such as web, academic, social, and finance.

Aside from collecting insights via secondary research, you can also interview subject matter experts (SMEs) to get firsthand knowledge.

AI tools can help you generate thoughtful interview questions to get useful context from your SMEs.

Use (and customize) this prompt to extract relevant questions for your blog posts:

I’m preparing to interview a subject matter expert for a blog post about [topic].

The purpose of the post is to help [audience] understand or take action on [key takeaways]. The expert I’m interviewing is experienced in [brief description of their background, role, or area of expertise].

Based on this, suggest a list of 10–12 thoughtful, original interview questions that:

- Go beyond the basics and invite nuanced answers

- Elicit examples or real-life stories from the expert

- Tie back to the blog post angle and audience needs

- Uncover fresh insights that haven’t been widely shared

Organize the questions into categories, such as: 

- Background/context

- Strategy/methods

- Reflection/perspective

3. Structure your research into an outline

At this point, you’re likely looking at pages of scattered notes, screenshots, interview transcripts, and half-baked thoughts. It’s a mine of information, but you have to dig deeper to strike gold.

This is another great place to bring AI into the loop and structure your ideas into a solid outline.

The quality of your AI-generated outline depends entirely on the clarity of your input. By giving AI tools important context about your blog post, you can generate a high-quality outline.

Share context within your prompt by adding details about:

  • Target audience: Describe your readers by discussing their struggles and concerns. Also, talk about the transformation they’re looking for.
  • Existing viewpoints: Summarize what other creators/brands have already covered about this topic.
  • Informational gaps: Highlight where others miss the mark and the gaps you want to fill with your article.
  • Your unique angles: Discuss your content angle and share in-depth context around what your article is about.
  • Research material: Add all the relevant resources you want the tool to refer to in understanding the topic.

Once you’ve collected all these insights, try this prompt for building an outline:

I’m working on a blog post, and I’ve gathered a lot of raw research material. I want you to help me turn this into a clear, structured blog post outline.

Here’s all the context you need to generate a high-quality outline:

[Target audience]

[Existing viewpoints]

[Informational gaps]

[My unique angle]

[Research material links]

Based on all of the above, prepare an outline that includes:

- A clear introduction

- Logical flow of sections

- Opportunities to emphasize originality or depth

Keep the structure practical, engaging, and tailored to this specific audience.

Most AI tools allow you to create a dedicated space or project for organizing topical information.

Added all your research material to the space. Upload documents and add links in addition to writing specific instructions for your project.

Using this space saves you the hassle of sharing the entire context repeatedly, for each prompt.

4. Write in your voice and style 

Most writers make the mistake of starting their AI prompts with something like “write a blog post about…”

Instead, you want to first share a few samples of your writing so the AI tool can understand your tone and style.

It’s even better if you can create a set of guidelines that describe your writing style. These can include notes on words you tend to avoid, how long your sentences are, and any particular details unique to you.

Here’s an example prompt to use:

Help me write a blog post in my voice.

I tend to write in a conversational, clear, and slightly contrarian tone.

I use short sentences and punchy phrasing to keep the momentum.

I avoid filler phrases, fluff, and generic intros (such as “In today’s world…”).

I prefer concrete phrasing over abstract jargon.

I also speak directly to the reader and occasionally ask rhetorical questions.

I like to close sections with sharp takeaways or unexpected turns.

Below is my blog post outline and some notes. Help me expand this outline into a rough first draft written in my style described here. [Outline and notes]

The bottom line: Don’t simply hand a topic and ask AI to write your entire post from scratch. That’s how you end up with something passable, but forgettable.

To produce great content, lean on your critical thinking and writing skills with some help from AI to keep the momentum going when you feel stuck. Share your research material, outline, and voice notes to let AI support your writing process. You can use these tools to jumpstart a section, rework a messy paragraph, or rephrase a sentence that feels clunky.

5. Draft, refine, and localize your posts within WordPress.com

The Jetpack AI Assistant, available as a block within the WordPress.com editor or on any Jetpack-powered WordPress website, can help you refine your blog posts with a few prompts.

You can ask the AI to write an entire post from scratch, smooth clunky phrasing, fix spelling mistakes, or adjust the tone. The tool can also translate your content into several languages to reach a global audience.

Because this AI assistant works inside the block editor, it makes in-context edits without the need to shuttle between tabs.

6. Refine your blog posts 

Once your blog post is ready, AI can help add the final touches.

For starters, ask your AI tool to summarize your draft in 3–4 lines. Then read this summary to check whether it captures your main angle, and if it sounds generic or similar to existing content.

If the summary misses the mark, your post probably does, too. To correct that, ask more questions about exactly what to revise in your draft.

Here’s another prompt to get concrete suggestions for editing drafts:

I’ve written a draft blog post on [topic] and I want your help to improve it. Don’t rewrite anything. I want your suggestions to sharpen the ideas, tighten the structure, and make it easier to read.

Here are some aspects to focus on:

- Are there typing errors or grammatical mistakes in this draft?

- Does any sentence, paragraph, or section feel vague/confusing?

- Are there any repetitive sentences or sections that I should cut?

- Does the draft flow logically from one idea to the next?

- Any suggestions to improve transitions between sections?

- Where can I add an example, insight, or stronger phrasing to make the message more compelling?

Please show your suggestions inline (or note the edits section by section), and don’t remove my original content. Here’s the draft: [Pasted full blog post or uploaded document]

When you’re done with editing, you can use AI for packaging your draft. That means generating some options for meta titles, headlines, and meta descriptions.

Use a prompt like this to get specific output:

Write three alternate headlines for this article: one curiosity-driven, one benefit-focused, and one for a more advanced audience.

7. Visualize complex information 

Visuals can simplify your message and help readers quickly understand the insight. With AI tools, you can easily brainstorm ways to visualize complex ideas in your blog post.

Here’s a simple prompt to conceptualize an infographic for any idea:

I want to create an infographic that visually explains this idea:[idea summary or write-up discussing this idea]

Suggest a simple infographic concept that would help readers understand this easily. Include:

- The type of visual (comparison chart, timeline, flowchart, etc.)

- A rough breakdown of what each part should include

- What the visual will look like

Make it easy for a designer to understand.

You can then use that concept to have AI tools design visuals for you. In the example below, ChatGPT interprets the response to the above prompt to create an image.

You can also add text guidance on the content and style of the visual, such as the following example produced by Napkin’s AI tool.

Become a better blogger with AI 

If you’ve stared at blank drafts for far too long, it may be time to leverage AI to help you write and refine high-quality blog posts. Create a simple document to save all these prompts (and others), so you can easily use them whenever needed.

Ready to share your thoughts with the world? Start your blog with WordPress.com and bring your ideas to life.