Introducing the WordPress AI Assistant — Now Built Into WordPress.com

The WordPress AI Assistant is now available on WordPress.com.

If you’ve used our AI website builder, you already know how easy it is to create a full site by having a conversation. Now, that same intelligence stays with you inside the editor and Media Library. 

Unlike standalone AI tools, the WordPress AI Assistant works inside your site. It understands your content and layout and can take action where you’re already building — no copy-pasting, no prompt engineering, and no code to figure out what to do with.

Sites on WordPress.com’s Business or Commerce plans can now opt into the WordPress AI Assistant at no extra cost.

Build, write, design, and manage without breaking your flow

The new AI assistant will show up in a few places within your WordPress experience once enabled on each of your sites:

The Editor

Get help with site-wide structure and design decisions, as well as content editing and refinement without leaving the editor. You can adjust layouts, styles, and patterns on your posts and pages just by talking — and see changes take shape as you work.

You can ask it to:

• “Make this section feel more modern and spacious.”
• “Change my site colors to be more bright and bold.”
• “Give me more font options that feel clean and professional.”
• “Add a testimonials section below this section.”
• “Add a Contact page.”
• “Rewrite this to sound more confident.”
• “Translate this section into Spanish.”
• “Give me three title options for this page.”
• “Generate an image of a croissant for this blog post.”

Media Library

Create and edit images directly in your Media Library. The AI assistant helps you generate new visuals or make targeted edits to existing images, so your media stays consistent with your site’s look and brand. You can specify aspect ratios and image styles to have even more control over the final look.

This feature uses the latest Nano Banana models, bringing you added value without needing other subscriptions.

In your Media Library, click the “Generate Image” button. You can ask the assistant things like:

• “Generate an image of a calico cat reading a book.”
• “Update this image to be black and white.”
• “Replace this stack of pancakes with a stack of waffles.”

Block notes

The block notes feature introduced in WordPress 6.9 lets you collaborate with teammates directly in the editor. The WordPress AI Assistant extends that same workflow with AI: ask questions in block notes and get answers with your content as context, including relevant links and info from external sources:

• “@ai Please fact-check this block.”
• “@ai Give me headline ideas for this article”
• “@ai Suggest examples to strengthen this paragraph”

The WordPress AI Assistant works right inside WordPress, so you get help exactly where you’re building, writing, and editing.

How to enable the WordPress AI Assistant

You can opt-in in just a few clicks:

1. Log in to your WordPress.com account and go to your Sites list.
2. Click your site name, and then click Settings. 
3. Scroll down and click the “AI tools” setting.
4. Click the toggle to enable the setting.

Alternatively, if you purchase a site built with our AI website builder, the AI assistant will be enabled automatically, regardless of which plan you choose.

Note that the AI assistant works best with block themes. If you’re using a classic theme, the AI assistant won’t appear in the editor. However, you can still generate and edit AI images in the Media Library.

Get started today

Most tools stop after generating a site. Others give you a single chat box isolated from your workflow or one-off code you need to know what to do with.

The WordPress AI Assistant works inside your actual site, helping adjust blocks, shape layouts, write content, and guide decisions.

This is WordPress, now with intelligence built in — ready to help you create, design, and grow faster than ever. And just one of the many ways WordPress.com users will be empowered by AI this year.