$0 CPM of Wordads

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  sonalikaur1605 · Member · Mar 20, 2022 at 5:39 pm

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  I started using WordAds last month. The ads displayed are over 1K but my average CPM is $0. Kindly please help with this.

  The blog I need help with is: (visible only to logged in users)

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  supernovia · Staff · Mar 20, 2022 at 9:02 pm

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  Hi, these forums are primarily for free WordPress.com sites, and WordAds questions can be a bit outside our normal work.

  What I do know, though, is that page views and ad impressions can be very different. Advertisers will generally want to have a good return on investment, and won’t display ads in situations that won’t serve them well.

  I’d recommend reviewing all of the FAQs, especially this section: “Q: Ads are not showing up on my site”

  FAQ

  You’ll want to read the ToS as well:
  https://wordpress.com/automattic-ads-tos/

  If you need more help then, let us know.

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  sonalikaur1605 · Member · Mar 21, 2022 at 8:06 am

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  Hi,

  Thanks for answering.

  I did check the 2 links you provided above but it couldn’t give me a clear understanding of the issue. If it’s possible to provide further assistance on this, that would be very kind of you.

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  staff-mckluskey · Staff · Mar 21, 2022 at 12:13 pm

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  Advertisers’ demand fluctuates like the stock market, and the price advertisers are willing to pay fluctuates as well; it’s not a constant.

  There are a lot of variables, e.g., visitors, visitor language, site language, classification of the content, page views per visitor, if your visitors use ad-blocking extensions, etc. So the number of visitors is not the only way to track possible earnings.

  If you still have more questions, feel free to reach out via live chat from https://wordpress.com/help/contact.