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  barbaraslucas · Member · Jul 11, 2013 at 4:37 pm

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  How do I add an op-in device to the heading? An op-in device is a section available to readers so that they can exchange an email address in order to receive a free offer such as an ebook.

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  timethief · Member · Jul 11, 2013 at 4:42 pm

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  Create a static page > http://en.support.wordpress.com/pages/
  Place a contact form on it > http://en.support.wordpress.com/contact-form/
  Create a custom menu http://en.support.wordpress.com/menus/
  Add the static page to the custom menu http://en.support.wordpress.com/menus/#adding-pages

  Note that there are many common errors, misunderstandings and misconceptions when creating custom menus and you can read about them here. > http://wpbtips.wordpress.com/2011/12/19/custom-menus/