Arguing For Meta Description's Outside of the SEO Debate
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I am fully aware that Meta Descriptions are completely unavailable on WordPress.com on the basis of the WordPress ethos that SEO accounts for only a small portion of what real, genuine and engaging content does when it comes to pulling in readers.
However, as much as a Meta Description helps crawlers understand your site, consequently boosting (on whatever a minor scale) your rankings in search engines, in my eyes, this is not what the Meta Description is really about.
I mean ‘Meta’ says it all and eludes anyone with any basic SEO/Web Coding knowledge away from, what I consider to be, the fundamental benefit of SEO. Something that puts WordPress’s standing decision to remove the ability to apply said descriptions into contradiction with the ethos behind the decision – as the decision is SEO based.
Meta Descriptions don’t just boost your SEO, that’st just a technical oversight – Meta Descriptions provide those searching for your site with a concise description of wagwan (that’s “what’s going on/happening” for those of you out of the street-lexical-loop) within the post. Sure a good title and slug should say it all but what if your first couple of lines from your post/page that dump down on search results are irrelevant to the rest of the post? In a well constructed formula to set up a joke that then leads deliciously into the real meat of the subject? What if A mathematical formula purposefully presented to show the reader, on immediate reading, how NOT to proceed in whatever mathematical education it is that you’re about to lay down?
I mean these are rarities in the blogosphere but we at Bite the Belt, as suggested by thousands of help-sites and the wp support pages and blog posts themselves AND out of our own desires to be ourselves and be free, like to do things differently – to stand out amongst an ocean of bloggers heavily diluted by the same-old same-old.
And in our stride to deliver great, engaging, honest, funny and different content we want all aspects of our website to deliver the best information to our readership – whether they’re on the site, searching for it or are un-BtB-aware browsers hunting for something new and delicious to chomp down on throughout their internet stroll. Meta Descriptions are another strong branch of the information, content tree – This Obscure Non-SEO Friendly title “Goodnight, Goodevening and Goodballsack” means essentially nothing to anyone trawling the net but a suggestion of nonsense. It would be fantastic to surmise, in a Meta Description, that this post is the frantic mind-rush of a someone spewing a concious stream of thought before bed. That “An Interview with – Voids” Is an interview with an incredible up & coming Irish Duo who are seamlessly merging the boundaries between Singer/Songwriter and 85bpm/Drum & Bass producers.
Sometimes the automatic ‘first-line-dump’ works flawlessly but in balanced contrast, oft-times not at all and might deter a reader rather than entice them. To argue that every post should open with a line that surmises the entire post to follow within a certain number of characters to counter my blight would be to cage the freedom and creative exploration that WordPress consistently promotes. And we’re not creative on WordPress advice, we’re creative in musical-obsessive, life-pondering, fun-loving nature that wish to deliver the best service that we can to anyone landing on our little slice of the net.
In this we implore that you reconsider your stand on Meta Descriptions and I ask that you don’t suggest our progression into wordpress.org as the obvious alternative as it isn’t at all. We’re writers, we are not technically capable of OR well-funded enough to manage the security, technical issues and backing-up of our website to even consider moving to .org at present and to put that on us for the singular benefit of Meta Descriptions would be immeasurably apathetic/ignorant/unfair to us as a love-labouring team of that revel and respects the values and services that WP supplies.
I’m not sure what leg-work it would require to implement the Meta Description option into WordPress.com but I’m sure are successful web hosting business such as yourselves would be more than capable of integrating this much-desired feature without breaking anyone’s back. Unless of course there’s some hidden agenda here that you’re not letting anyone on to which I feel compelled to understand – it’s a very basic feature that seems frivolous to exclude on such a comprehensive web-tool based purely on a “Write Good Content, Don’t Worry About the SEO” ethos. That being said, I’m not a technical guru and my assumption of the ease of producing this feature, as is available so easily through the .org option, might be horrendously misplaced. I make this assumption based on your current status and that ease of access on .org.
Again; for any of you looking to start arguing any poor use of technical phrasing, misunderstanding and pass me off as a rambling fool – I am not technically educated, I’m a guy running a blog with apparently decent writing skills, again, in which I am hardly educated – my spelling and grammar are atrocious but I am told I know how to write. That’s it.
I’m open to support of the cause and or well constructed arguments against.
Discuss…
The blog I need help with is: (visible only to logged in users)
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“I mean ‘Meta’ says it all and eludes anyone with any basic SEO/Web Coding knowledge away from, what I consider to be, the fundamental benefit of SEO.”
the fundamental benefit of the Meta Description***
No I didn’t proof read… shh…
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Yes I am fully aware that there are a good healthy handful of mistakes up there but don’t make the fallacy of letting said mistakes lessen the argument. That would be a far more heinous crime and one too-often committed.
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