Change Website Design Without lossing Traffic
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I create site related to lawyer in WordPress using Hello Elementor theme and Elementor plugin. Using more plugins for site speed optimization and For SEO and Image conversion to webp but Now my site is no so heavy and they are taking too much time on loading. And my user facing issues. So i want to change the theme that is not heavy and easy to customize. But some people is tell me when I change the theme I loss the traffic so tell me can I change theme it is good practice or not. Because I only post the content Not videos or images. You can check it my website. Because I am new and I don’t have enough knowledge about this.
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We can’t be much of help as your site isn’t running on the wordpress.com platform but uses the open source wordpress.org.
Changing a theme doesn’t affect your SEO or doens’t make you loose traffic.
Regarding the speed issues, you must trake a look in the documentation at wordpress.org. But it is a known issue that Elementor produces heavy and sloppy html resulting in long loading times on certain servers.
Elementor isn’t the miracle design tool as they claim to be. You can get the same result using our own Block Editor.
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Switching to a lightweight theme and block editor like Kadence (https://www.kadencewp.com/) can improve speed and user experience, which can actually help your SEO rather than hurt it. You might also switch to premium caching plugin like FlyingPress (https://flyingpress.com) and image optimizer like Convertor For Media Pro (https://mattplugins.com/products/webp-converter-for-media-pro). You might also want to migrate hosting to Cloudways (https://www.cloudways.com/) or use Cloudflare (https://www.cloudflare.com/) to handle DNS resolution and serve content via their CDN.
The key is ensuring the transition is smooth. Keep the same URL structure, meta tags, and headings, and check that no important content disappears. After switching, track how search engines and users interact with your site. A plugin like Traffic Monitor (https://wordpress.org/plugins/traffic-monitor/) can help confirm that Google is still crawling your pages properly. Also, test your new theme’s speed with PageSpeed Insights before making it live. If done right, changing to a faster theme is a smart move. -
A civil lawyer would say it’s all about using the right tools—optimize your site just like handling a legal case.
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Hi @warriorscanz!
This support channel handles assistance on WordPress.com hosted sites.
https://www.brownstonelaw.com/ is hosted with a different hosting provider, and it’s using the open-source WordPress software (from WordPress.org). You can find out more about the differences on this help doc: https://wordpress.com/support/com-vs-org/
It might be best to contact your current hosting provider to get help with site performance and any questions that you might have regarding your site.
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