Dramatic drop in impressions

  • Unknown's avatar
    lmoodyanw · Member ·

    Hi

    We have witnessed a dramatic drop in impressions for SEO on our blog (around a 70% drop) and unfortunately, despite our best efforts, we haven’t been able to restore impressions to their previous levels and need a hand figuring out what happened. It seems that the Google search bots are hitting a blocker when crawling our blog content, like we have a nofollow tag somewhere etc.

    Here is what we have identified and actioned so far –

    Potential causes:

    In order to improve the blog loading speed we:

    Downscaled the banner from <2000px so it can tile (via Beaver Builder)
    Set up css so that it tiles and sizes similar to the original (via Beaver Builder)
    We installed and activated the following plugins:
    – WordPress Hide Posts plugin
    – Weglot Translate
    – GTranslate

    To help rectify the issue, we have:

    Deleted the plugins
    Reverted the blog back to it's original state before we made the banner/tile changes

    Has anyone had any similar experiences before where they installed a plugin and had a drop in impressions? We're really out of our depth and don't know what the problem is, so if anyone could help that'd be great.

    Thanks

    WP.com: Yes
    Jetpack: Yes
    Correct account: Yes

    The blog I need help with is: (visible only to moderators and staff)

  • Unknown's avatar
    helper-heroponriki · Member ·

    Hello! I appreciate your reaching out, and I understand that maintaining a website can be challenging. Upon reviewing your site and its statistics, it seems that the recent drop in traffic might be attributed to a lack of new content. Keeping up with frequent updates is crucial, as search engines, including Google, tend to favor regularly updated sites. I noticed that your latest post dates back to 2023-11-02.

    Furthermore, I observed that your views in October were twice as high as those in November. It’s important to consider that you published 38 articles in October compared to only 2 in November, and this variance can significantly impact viewership.

    In addition to this, we have a comprehensive article on optimizing your site for SEO that could provide valuable insights.

    WP
    Optimize Your Site for Search Engines (SEO)
    in WordPress.com Support
    6 min read
    Your WordPress.com website is optimized for search engines by default. However, there’s more that you can do as a website owner to influence how people find you through search engines like Google. Appear in Search Engines SEO stands for Search Engine Optimization. It refers to techniques you can use to help ensure that your site ranks high in the results of search engines such as Google an

    I hope this information proves helpful. If you have any questions or if there’s anything else you need assistance with, please feel free to let us know.

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