Facebook Conversion API
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Hi, I hope you can help. I have been told by Facebook that in order to get better cost per results and target more specialised data for advertising that I need to have the Conversion API plug in. They give this link (https://www.facebook.com/business/help/881403525362441) as a way to advise on how to intergrate the API, but within the link, they say I need to upload a plug in but they don’t give me a plug-in file to upload.
After contacting Facebook multiple times, they have said I need to contact WordPress so this is what I am doing. Thank you
WP.com: Unknown
Jetpack: Unknown
Correct account: Unknown -
Hi there, I believe they may be referring to https://wordpress.org/plugins/official-facebook-pixel/ which can be installed at Plugins > Add New in your site’s Dashboard.
If not, you’ll need to get in touch again with Facebook for specifics.
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Hi,
Thank you very much. They haven’t been clear in their instructions at all but I think you are right, it must be this not sure if I would want to upload this plug in have heard negative comments about it. Thank you for your help.
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