How do you share your posts on social media?
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Do you share your posts on social media? If so, how do you do it? Set up Publicize to push your posts when they’re published? Sharing it manually? Both?
I do a bit of both. I use Publicize to share to Facebook, since I’m less strategic about my Facebook sharing.
On Twitter, since more of my traffic comes from there, I manually share it based on the time of day my followers are more active. (This post includes some research and tools about the best time to tweet.)
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I use publicize since I don’t post that often, but I also take care to craft tweets just for Twitter and status updates just for Facebook. I’m idealistic about creating fresh content specific to each service, rather than simply pushing the same stuff to all of them. If you don’t have time to do that, I think you should limit the number of platforms you participate on. :)
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I like the publicize feature because it is automatic.
My current blog is fairly new and I do not have much of a following on Social Media outside of family and friends right now.
Having it occur automatically frees up more time to concentrate on my writing, commenting and building social media avenues.Although to be quite honest I believe the best strategy for most bloggers is to concentrate their efforts inside the community they reside in (WordPress, etc.) and participate and grow their audience though commenting!
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I don’t use Publicize. I use only Twitter. I don’t tend to spend much time socializing on social media. That, of course, is in contradiction to the zillions of posts providing the advice that one needs to spend hours being social.
eurello said:
I’m idealistic about creating fresh content specific to each service, rather than simply pushing the same stuff to all of them. If you don’t have time to do that, I think you should limit the number of platforms you participate on. :)
Amen. I strongly believe that manually posting unique snippets and links to one’s latest post on each social media sites periodically is much more effective than posting the same impersonal blurb on multiple sites at the same time is.
Like gregurbano1, I also focus on building a community through blog commenting. It’s the old fashioned but effective way to make blogging friends, despite hyped up focus on impersonal autoposting apps and like button clicking.
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I strongly believe that manually posting unique snippets and links to one’s latest post on each social media sites periodically is much more effective than posting the same impersonal blurb on multiple sites at the same time is.
I totally agree! I try to craft a unique and targetted blurb for each social media channel I take part in, mainly Twitter, one Facebook page and one Facebook profile.
I think Publicize is great for those who want to “set it and forget it” and who ideally have little overlap among the readers following their different channels.
I also focus on building a community through blog commenting
I’m glad you mentioned this. I think the power of building community through genuine dialogue via commenting is under-rated.
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@kathrynwp
My greatest obstacle to social networking and community building is lack of time. I work in my business and do contracted work as well as blogging. In fact when I’m answering support questions here I’m multitasking on this computer while another one is set up for the business and a third one is running the chron jobs and data spills I need for my contracted work. I do all my contracted writing offline and in the night time hours and I allow zero distractions – not even music. The cool thing about social media networking is that we can use apps and set them up to periodically send unique snippets to each site throughout the day. That said I’m suffering from digital overwhelm and I’m so tired I just go to bed once the day’s work is done. -
Timethief: I strongly believe that manually posting unique snippets and links to one’s latest post on each social media sites periodically is much more effective than posting the same impersonal blurb on multiple sites at the same time is.
kathrynwp: I think Publicize is great for those who want to “set it and forget it” and who ideally have little overlap among the readers following their different channels.
These are actually very good points that a lot of bloggers miss. The publicize option is easy and fast. But if you have a lot of overlap in your social media worlds, it may be better to follow Timethief’s suggestion and take a little extra time to make your posts more unique for each network.
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I think it also depends on how often you post. For example, I just decided to participate (belatedly) in NaBloPoMo and post every day in the rest of Nov. So I turned publicize off for now, because that’s so many posts that I don’t want to annoy my FB and Twitter followers.
Plus, let’s be honest, not all of the posts will be great. So in this case, I think it’s smarter to manually share one or two of the best ones to my other social networks, so people will be more likely to click through and more likely to enjoy it when they do.
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If you write long titles, using Publicize makes you look…stupid.
There’s nothing less impressive than some so-called social media guru robo-tweeting (and automatically sharing to FB, LinkedIn, and G+) something like “Learn my fifteen secrets of social media suc…LINK, HASHTAG HASHTAG HASHTAG” or whatever, because it’s clear they don’t care enough about their own material to share it manually with an audience with whom they are engaged. It’s “speak to my faulty robot, I’m too busy for you.”
I share everything, manually, to both FB and Twitter. If appropriate for the audience, I also share it to Linked In. I used to share some things to Google Plus, until they opened the floodgates and let the barechested “Personal Trainer/Success Coach/Social Media Guru” types in. You need to know your article, you need to know your audience, and you need to know how to market your piece to each of them.
And, frankly, if you can’t spare the time to manually share your own stuff, why would anyone follow you?
PS don’t forget, manually shared material is more likely to be seen by your connections in Facebook and LinkedIn.
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staff-ozmodiar
When it comes to social networking raincoaster was doing it before the label existed… lol :D She’s my social media guru. Though I break every rule at least I know what they are.I blogged on this subject here Auto posting to social media sites or not?
TweetDeck can be used to schedule Tweets.
Buffer automatically shares posts from your mobile, news reader and blog to your Twitter profiles, Facebook pages, Facebook profiles and Linkedin account spaced out over the day.
Feedly and Buffer can be used to Schedule your Tweets and Fanpage Updates.
Hoot Suite lets you manage multiple social networks, schedule messages and tweets automatically posted status updates on Facebook, LinkedIn, Twitter, track brand mentions and analyze social media traffic.In the beginning the whole point of using social media was to be social. Social means connecting with people and having conversations with them. That personal aspect has been replaced by auto-posting to a very large degree now.
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I have been using publicise, but have been feeling uncomfortable with the impersonality of it and not being able to control what is sent out. It was good to have that reinforced with the comments above. Looks like it is time to turn off Publicise! Thanks everyone
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@sustainingcommunity
I’m convinced that manually posting unique snippets and links to each social media site is more personal and therefore more effective .Quoting raincoaster:
You need to know your article, you need to know your audience, and you need to know how to market your piece to each of them.
Best wishes with this.
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