Pages useless for search engines?

  • Unknown's avatar

    I have seen several volunteers here say that pages are useless for search engines and that they like posts. Is this a general web principle or is it some oddity of WordPress.com sites or wordpress in general? Of course it is important to keep any website current whether pages or posts, but I am trying to reconcile that statement with all the websites that are found just fine by search engines with no blog functionality at all. Can anyone clarify?

    This is not about the currently private blog in this link. Obviously that one is not subject to search engines.

    The blog I need help with is: (visible only to logged in users)

  • Unknown's avatar

    This is a general web principle. Pages by definition are not “current” no matter what the information on them. Search engines like fresh content, tagged accurately, with keywords, and they like websites that put it up frequently, as close to the landing page as possible. That means the site with the most SEO is one with a frequently updated, good blog on the landing page.

    This is exactly why corporations have blogs: for the SEO.

    You dont’ have to take our word for it. Just google it.

  • Unknown's avatar

    Reality check:
    Static Pages sit outside the blog structure. Static pages cannot have Categories and Tags assigned to them. Pages do not appear in our RSS feeds. Most Pages do not have date stamps in their URLs. They have very little “google juice” Other bloggers rarely if ever backlink to static Pages in their published posts. Consequently, Page structured blogs have a very difficult time:
    1. securing traffic;
    2. securing comments;
    3. securing backlinks;
    4. achieving authority in their niche;
    5. achieving Google PageRank.

    Add a static front page to create a “website” appearance to a page based site and that will slaughter both your SEO and your traffic.
    http://onecoolsitebloggingtips.com/2010/05/12/better-blogging-at-wordpress-com-pages-and-posts/

  • Unknown's avatar

    So maybe I have lucked out in another website I do in that I am a fanatic about current content on the home page every day or so. It was also a web site for an organization that was local and narrowly focused so maybe that’s why it fared well in search engines. After some years, I did finally set up a blog and pulled content from it into the home page. So my instincts were right even if I wasn’t as heads up as I needed to be about seo. Thanks raincoaster!

  • Unknown's avatar

    Thanks timethief. I may be a day late and a dollar short, but I get there! I have just transitioned my member section of the site completely to WordPress, not that it helps in CEO, but once I unveil that, I am migrating the public site to WordPress too. BIG job, but I will then have a bona fide blog home page linking to our myriad of static pages.

  • Unknown's avatar
  • Unknown's avatar

    Hi again,
    You’re welcome. One of my readers just published excellent guest post on moving to WordPress.org > http://onecoolsitebloggingtips.com/2012/08/31/moving-your-blog-from-wordpress-com-to-wordpress-org-resources-and-tips/

  • Unknown's avatar

    Thanks. The blog on the website is already a WordPress blog, now I just need to redo all my plain old webpages as WordPress pages. Will check out the article to see if it gives me any bright ideas about another approach to my transition plan.

  • Unknown's avatar

    You’re welcome and best wishes with the move.

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