Stats Data Accuracy Question

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  tspchris · Member · Jun 7, 2013 at 2:34 pm

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  I’m conducting a marketing campaign to get traffic to my blog. To track the effectiveness of my advertisements, I created a separate blog so I can isolate the site traffic from the campaign from my organic site traffic. Since I have multiple wordpress blogs, I can see how much traffic is directed from my advertisement blog to my primary blog by looking at the Stats of CLICKS and REFERRERS.
  I’ve noticed the CLICKS (advertisement blog) shows how many times links have been clicked to send a visitor to my primary blog. I’ve also noticed the REFERRES (primary blog) shows how many visitors have arrived from my advertisement blog. I see these numbers rarely match. If CLICKS (ad blog) were always higher than REFERRERS (primary blog), that would be interesting and consistent. This is not what I have seen.
  My question is this: Which data source is potentially more accurate?
  I understand the measurement system you have will be limited and not always accurate. If you can tell me which number is likely more accurate that would be helpful as I assess the effectiveness of my advertising campaigns.
  Cheers,
  Troy Christensen

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  amightywp · Member · Jun 8, 2013 at 4:04 pm

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  Hi there,

  Could you give me some specific examples about what blogs and what stats numbers you are concerned about? I ask because we do actually try and keep our statistics as close to accurate as possible, and when there are items which seem otherwise it can usually be explained by how the numbers are gathered.

  Much of this is explained in our stats help article, if you’ve not already read it closely:

  Jetpack Stats