why do I need to pay to add custom theme
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Hi there,
Different features are associated with different plans on WordPress.com.
Uploading/installing a third-party theme is a feature associated only with the Business plan and eCommerce plan.
Kindly have a look at the features included with the plan, https://wordpress.com/support/plan-features/
You might want to consider setting up your own WordPress installation through a hosting provider.
You can find more details about WordPress.com and WordPress.org on this support page:
https://wordpress.com/support/com-vs-org/
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