applepiemom
applepiemom
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Mar 30, 2009 (17 years) |
- | 1 | 0 |
- Forum role
- Member
- Member since
Mar 30, 2009 (17 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 0
Bio
I’ve been providing leadership that builds businesses, marketing teams and marketing initiatives for over twenty years, predominantly in the B2B technology sector, in engineering driven organizations. I've had stints in B2C, but that's easy. Those companies spend money on marketing.
The most important things I’ve learned on this amazing journey are:
1. We still haven't made things intuitive enough. Period.
2. Authentic branding is most powerful when it truly reflects corporate culture
3. Every marketing job worth tackling requires creating a list or scrubbing a database
4. When you’re focusing on the right things, you never get to the third item on a to-do list
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