betterretail
betterretail
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Dec 13, 2006 (19 years) |
- | 0 | 1 |
- Forum role
- Member
- Member since
Dec 13, 2006 (19 years)
- Last activity
- -
- Topics created
- 0
- Replies created
- 1
Bio
Who is this guy, Rishi?
For at least the last 10 years I've been obsessed with one question: "what causes buyers to ultimately make the purchase decision?" That one question holds, within it, the essence of marketing.
Things like statistical analysis, A/B testing, focus groups, eye-tracking, retargeting, and personalization mean NOTHING without the curiosity one needs to answer the fundamental marketing question.
I've wondered long and hard if there are other questions that might be more important. I haven't found them.
Inspired by (in no particular order)- Jeff Bezos, Bryan Eisenberg, Bob Moesta, Jason Fried, David Heinemeier Hansson.
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