communicationcritic

Forum role	Member since	Last activity	Topics created	Replies created
Member	Mar 18, 2013 (13 years)	-	1	0

Forum role: Member
Member since: Mar 18, 2013 (13 years)
Last activity: -
Topics created: 1
Replies created: 0

Bio

Hi! I am a content marketer who pivoted from traditional marketing to digital after rendering my skills in sectors as varied as retail banking and ship chandling. My academic credentials as a mathematics graduate, an MBA in Marketing and Masters in Retail Management from British institutions have held me in good stead over the past 12 years of my career. My core expertise lies in marketing B2B tech startups and monitoring online brand reputation. I’ve gained extensive experience in strategizing and developing an array of content inventories such as Whitepapers, Thought Leadership Articles, PR Pieces, Videos, Infographics, Slideshare Presentations, Investor Decks, Blog Posts, Social Media Copies & Creatives and Landing Pages. In the recent past, I’ve served as • Technology Evangelist for a Geo-marketing platform • Marketing Head for a Social Listening & Analytics Tool • Content Strategist for a Retail Analytics platform • Content Strategist for a Self-service Business Intelligence platform • Content Strategist for a boutique Web and Mobile Development firm