drasw
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Apr 16, 2008 (18 years) |
- | 2 | 8 |
- Forum role
- Member
- Member since
Apr 16, 2008 (18 years)
- Last activity
- -
- Topics created
- 2
- Replies created
- 8
Bio
I ran a state of the art, multidisciplinary, multi-physician practice for almost thirty years combining neurology, radiology, exercise rehabilitation, biochemistry, Chinese medicine, acupuncture and chiropractic. I was one of the first physicians to achieve three separate certifications in exercise rehabilitation in the United States. I served on the Quality Assurance Committee of the American Chiropractic Association, where I formulated the Rehabilitation Guidelines from which all other chiropractic physicians had to adhere.
My leadership and entrepreneurial spirit paved the way in the managed care arena, where I was a founder and board member of the Managed Care Network. I was the first chiropractor ever selected to serve as a panel physician for Blue Cross/ Blue Shield Capitol Care. I was also chosen as a panel physician for Prudential (Prucare) Insurance, Giant Food Stores, Travelers Insurance, A.I.I.A. / P.P.O., Health Care, Focus, and CorVel. I served as an Independent Medical Examiner for Hartford Insurance, Kemper Insurance, and Mediq Claims Review. I was accepted as a Life Member in the National Registry of Who’s Who in recognition of exemplary service, both to the community and to the profession.
So what does all this mean in relationship to marketing?
I combined my exercise expertise with direct to consumer marketing where I wrote, produced, directed and starred in my own long form infomercial, taking an exercise device of my own invention from start up, through successful media testing, to launch while working with some of the largest media buyers in the world..
From there I was fortunate to have found out about a little course Alex Mandossian was teaching called Podcast Secrets. That led to the development of 2nd Cousin, Inc., a marketing company to help healthcare professionals develop their presence online.
Having learned the great skill of observation from my years as a physician I developed an ability to see the obvious not in what people say but in what they do. That has led to the development of the most powerful software communication tool available today called the Vip App that allows you to achieve a 100% Open rate.
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