endofcontrol
endofcontrol
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Feb 26, 2007 (19 years) |
- | 0 | 1 |
- Forum role
- Member
- Member since
Feb 26, 2007 (19 years)
- Last activity
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- Topics created
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Bio
Gerd Leonhard
Music & Media Futurist
Author & Blogger
ThinkTank Leader
Advisor
Digital Music Entrepreneur
CEO, www.sonific.com
( Basel / Switzerland, and San Francisco)
www.mediafuturist.com
A native of Bonn / Germany and now residing in Basel, Switzerland, Gerd has spent over twenty-five years in the technology and entertainment industries, both in the U.S. as well as in Europe, and recently, in Asia. In 2005, Gerd co-authored the critically acclaimed book "The Future of Music" which has become a must-read for music industry professionals around the globe, and which is now available in German, Italian, and Japanese. Gerd's second book "The End of Control" will be published in 2007, expanding his scope into TV, Film, Radio and Print Media. Gerd's many clients include the EBU and ABU, SonyBMG, the BBC, ITV, Unisys, Gracenote, AIM / Impala, MediaCorp Singapore, SUISA and the European Commission. He is much in demand as a speaker at many leading events and conferences around the globe, and is considered a leading blogger (www.gerdleonhard.net) and podcaster (www.gerdradio.com).
Gerd is an expert on the drastic changes that are impacting content and media companies as a consequences of the new, disruptive technologies, and of convergence. His presentations address issues such as the advent of the user-creator (aka the usator), the attention economy in media, the wisdom of the masses and the rise of user-generated content, content syndication and pull-vs-push marketing, new business models for digital content, the culture of participation in media, copyright versus usage right, and the consequences of mass media becoming personal media. Gerd is equally fluid in technology, legal issues, social and cultural contexts, business models and general trends that affect media.
Gerd is also a serial entrepreneur, with a focus on digital music; he currently serves as Co-Founder and CEO of SONIFIC (www.sonific.com), a company that provides music for blogs, social networks and online communities. Gerd also works with many cutting-edge start-ups and new ventures in the entertainment and technology industries worldwide, as well as with investors and venture capital companies. Gerd also holds a Jazz Performance (guitar) Diploma by Berklee College of Music (87), and is the recipient of Berklee's
Quincy Jones Jazz Masters Award (1985).
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