erikawendel
erikawendel
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Jul 26, 2012 (13 years) |
5 years | 1 | 1 |
- Forum role
- Member
- Member since
Jul 26, 2012 (13 years)
- Last activity
- 5 years
- Topics created
- 1
- Replies created
- 1
Bio
Pittsburgh based marketing student with a passion for branding. How does a company transform its product from just that, into a lifestyle? How does a company hold the monopoly on "cool"? What factors differentiate a previously thought homogeneous good so much that buyers will pay a (very high) premium to acquire it? Answers to such questions will be sought on this "Branding Brilliance" journey.
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