joea3
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Jul 4, 2013 (13 years) |
- | 2 | 0 |
- Forum role
- Member
- Member since
Jul 4, 2013 (13 years)
- Last activity
- -
- Topics created
- 2
- Replies created
- 0
Bio
Joe Hines is President of A3 (A-Cubed) Marketing in Southern California. A3 ("A-Cubed") Marketing specializes in helping small to mid-sized companies in consumer goods, consumer services, higher education and the non-profit sector with an array of consulting, design, online marketing and video production services. The A3 team has a combined seventy-five years of expertise working with local businesses, large institutions and Fortune 100 corporations.
Previously, Joe's experience includes consumer packaged goods, higher education, agency account management, and industrial sales. He is expert in brand marketing, product innovation, portfolio management, marketing research, analysis and digital media. His corporate experience includes ConAgra Foods, International Flavors and Fragrances, and DeVry University. He has achieved success in challenging marketing roles at various organization levels including Account Manager, Account Director, Product Manager, Marketing Manager, Brand Manager and Marketing Director. He has worked for companies ranging in size from twelve employees to thirty-thousand employees and has held profit and loss responsibility for major national brands. In addition, he consulted for brands including Ghirardelli Chocolate, Ruiz Foods, and Cholula Hot Sauce. His work at DeVry University was instrumental to the advancement of DeVry University and Keller Graduate School of Management in Southern California and he also made significant contributions to the re-positioning of these brands at the national level.
Joe also serves as an adjunct professor of Marketing at the undergraduate and MBA levels teaching a variety of disciplines. Additionally, he serves on the board of directors for several Orange County non-profits including StandUp For Kids, the Orange County Women’s Chorus and the Nature Reserve of Orange County. He is a member of the Anaheim Chamber of Commerce, Fullerton Chamber of Commerce, Orange County AMA, the Institute of Managerial Consultants and Business Networking International.
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