marksilva
marksilva
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Feb 20, 2007 (19 years) |
- | 0 | 1 |
- Forum role
- Member
- Member since
Feb 20, 2007 (19 years)
- Last activity
- -
- Topics created
- 0
- Replies created
- 1
Bio
About Me: SVP Emerging platforms at Anthem Wordwide, a division of Schawk, Inc. Previously Principal, Founder and Managing Director of Real Branding, one of the best independent interactive shops in the U.S. based on quality of talent, work, clients, company and culture. Also founded www.realbeer.com (really!) and was instrumental in launching Career Mosic while at Omnicom in 1994. I enjoy: an eclectic library; long motorcycle rides; folk and roots rock; gourmet beer and food; celiac/gluten-free; creating, developing and fostering community; and can't get enough of the digital space.
About the Blog, Mostly in service of Real Branding, our digital marketing business. SoV definition from Wikipedia: Share of Voice is a brand’s or group of brands’ advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
I hope this small sharing of voice inspires and contributes to the meaningful dialogue of Web 2.0 and beyond. Be Great. Cheers!
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