rogercwilsher
rogercwilsher
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Mar 20, 2012 (14 years) |
3 years | 1 | 0 |
- Forum role
- Member
- Member since
Mar 20, 2012 (14 years)
- Last activity
- 3 years
- Topics created
- 1
- Replies created
- 0
Bio
Creative with an endless fascination for how words & pictures - in ink on paper, on digital, or in audio and film - spark reactions.
For more than 30 years I have been a solutions-driven Writer, Senior Editor, Editorial & Marketing Consultant and Marketer visualising, launching and editing high-quality print and digital products within prescribed budgets for a wide variety of prestigious multinational clients, including national newspaper & magazine publishers, blue chip firms, charities, and NGOs. Former Insight Editor at The Sunday Times, editor of the Scottish Sunday Express, and news editor at Time Out, London, I have been recognised as an award-winning and entrepreneurial change agent with an impressive record of company leadership: steering editorial, design and sales teams to drive increased productivity, client satisfaction, operational efficiency, and cost reductions. Well-honed networking, presentation, influencing, and interpersonal skills allied with extensive practical experience of B2B and B2C marketing tools: account engagement, media, PR, sales promotion, direct, digital and e-marketing.
A first-class market analyst, expert in defining and delivering profitable business development and sales strategies within intensely competitive and tightly legislated marketplaces. Recognised ability to create empowered environments, manage significant budgetary expenditure and exceed ambitious volume and profit targets.
I am aware that the media available now offer so many opportunities for stories to be told, messages relayed, imaginations inspired in so many different ways. The only limitation is ourselves.
Design attracts attention but it is words that generate response.
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