ruchiadlakha
ruchiadlakha
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Feb 19, 2018 (8 years) |
11 months | 1 | 0 |
- Forum role
- Member
- Member since
Feb 19, 2018 (8 years)
- Last activity
- 11 months
- Topics created
- 1
- Replies created
- 0
Bio
I hold 14 years of varied experience with stints in Global Advertising agencies like Leo Burnett, McCann Erickson, an NGO & leading real estate brands.
I have dealt with different facets of Integrated Marketing Communications in Real Estate, intelligently creating communication from Pre-RERA to Post-RERA era, keeping the brand ethos & customer delight as my top priority.
I have worked closely with the board at VTP Group in revamping identities for five of their business verticals & setting brand guidelines.
An advertising & PR person at heart, I love to develop & nurture brands throughout the funnel; right from the awareness stage till brand loyalty and that’s what I call passion. Having worked on top consumer brands like P&G & L’Oreal during the initial phase of my career, I believe in the power of understanding & mapping the consumer insights right. In today’s fast evolving face of real-estate, as a marketer, I conduct my own market audit to map the competition and the target group’s expectations right. Evolving with time, I regularly map social media trends, so that the brands handled by me are able to establish a strong connect with its digitally empowered and time-starved professionals and phonoholics.
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