savvywritingcareers

Forum role	Member since	Last activity	Topics created	Replies created
Member	Feb 18, 2008 (18 years)	-	1	0

Forum role: Member
Member since: Feb 18, 2008 (18 years)
Last activity: -
Topics created: 1
Replies created: 0

Bio

Former accountant turned digital and content marketing professional with 16 years of experience and a proven track record in improving UX and website performance, increasing engagement, and driving successful marketing initiatives. I've improved: • Keyword rankings • Web page content (format and copy) • UX copy • Authority scores • Landing page conversions by 20% • Email marketing rates exceeded 50% with a 12.3%-25% click-through rate • Social media post reach increased by 114% and overall engagement increased by 208%. Specialties: Client Consultation & Strategy Development Team Leadership & Mentorship Training & Development Project Management Collaboration & Cross-Department Coordination SEO Strategy, Planning, and Optimization Content Marketing & Writing SEO Content Writing UX Copywriting Technical Writing: standard operating procedures (SOP), press releases, grant writing, business proposals, product descriptions, e-learning content, company documents (SEO strategy, unified marketing strategy), annual reports, and business plans Email Marketing Copywriting & Campaigns Social Media Management & Marketing Demand/Lead Generation & Conversion Optimization Content Management Systems (CMS): HubSpot, Joomla, Sitecore, Weebly, Wix, and WordPress Website Management & Optimization Accessibility Data Analysis & Reporting Budgeting & Resource Allocation AI & Tech Integration Graphic Design & Creative Direction Business Models: B2B and B2C Industries: Accounting, Banking, eCommerce, Fintech, Health & Wellness, Investments (self-directed IRA), Legal, Non-Profit, Real-Estate, Retail, SaaS, and Travel