savvywritingcareers
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Feb 18, 2008 (18 years) |
- | 1 | 0 |
- Forum role
- Member
- Member since
Feb 18, 2008 (18 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 0
Bio
Former accountant turned digital and content marketing professional with 16 years of experience and a proven track record in improving UX and website performance, increasing engagement, and driving successful marketing initiatives. I've improved:
• Keyword rankings
• Web page content (format and copy)
• UX copy
• Authority scores
• Landing page conversions by 20%
• Email marketing rates exceeded 50% with a 12.3%-25% click-through rate
• Social media post reach increased by 114% and overall engagement increased by 208%.
Specialties:
Client Consultation & Strategy Development
Team Leadership & Mentorship
Training & Development
Project Management
Collaboration & Cross-Department Coordination
SEO Strategy, Planning, and Optimization
Content Marketing & Writing
SEO Content Writing
UX Copywriting
Technical Writing: standard operating procedures (SOP), press releases, grant writing, business proposals, product descriptions, e-learning content, company documents (SEO strategy, unified marketing strategy), annual reports, and business plans
Email Marketing Copywriting & Campaigns
Social Media Management & Marketing
Demand/Lead Generation & Conversion Optimization
Content Management Systems (CMS): HubSpot, Joomla, Sitecore, Weebly, Wix, and WordPress
Website Management & Optimization
Accessibility
Data Analysis & Reporting
Budgeting & Resource Allocation
AI & Tech Integration
Graphic Design & Creative Direction
Business Models: B2B and B2C
Industries: Accounting, Banking, eCommerce, Fintech, Health & Wellness, Investments (self-directed IRA), Legal, Non-Profit, Real-Estate, Retail, SaaS, and Travel