tgaffon
tgaffon
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Nov 28, 2016 (9 years) |
- | 1 | 1 |
- Forum role
- Member
- Member since
Nov 28, 2016 (9 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 1
Bio
Let me share with you the secret to standing out...
Taking the time to think. And doing it smartly.
Over the years I have spent in marketing I have learnt the vital importance of strategy – for setting time aside to ask the right questions and do the necessary thinking that will lead to great marketing results.
In our ever faster-paced world, we often rush through this important step or even skip it entirely. Easy to do when we are under pressure to keep up with our day to day work, even though most of us aspire to offer products and services that stand out from the competition. As a result, we frequently take them to market without having asked the necessary questions first.
For example, do they really align with what customers value, and are they really different from what competitors are offering? Are the right customers being targeted? If so, are customers being reached and spoken to in the right way and at the right time?
If you are not taking the time to do this – to clearly define and develop your proposition and marketing strategy – you run the risk of spending time on marketing activities that don’t give you the results you want. More importantly, you could end up wasting valuable marketing budget.
As figures from the Strategic Thinking Institute show, businesses that take the time to clearly work out their strategy have a significantly healthier profit margin than those that don't.
I have made it my mission to help more businesses discover the value of stepping back and taking the time out to think in a smart and structured way. The returns from having a well-defined proposition taken to market through properly developed strategy will far outweigh any time and effort you invest to get there.
And in the long run, will save you time and money.
Are you ready to stand out?
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