trenchwars
trenchwars
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Aug 28, 2007 (18 years) |
- | 2 | 1 |
- Forum role
- Member
- Member since
Aug 28, 2007 (18 years)
- Last activity
- -
- Topics created
- 2
- Replies created
- 1
Bio
I am 20 year marketing veteran school'd in the days (1980's to be exact) when advertising agencies WERE the marketing departments for the largest advertisers -- Procter & Gameble, Gillttee and AT&T. In the early 90's these clients began to hire us agency folks because we could drive their business faster and to be honest cheaper (agencies charged clients alot of our expertise).
So I was one of the first of a legion of agency folks that were drafted into battalions of clients. During my client side tenure, I had the great good fortune to be ay the epicenter of every major industry -- I was at AT&T when telecom = high tech. I was part of Lucent when the Internet was quite literally being crafted from fibers and hardware. I became marketing head for the many Bell Labs technology ventures that were being spun out right and left. And then I moved onto software -- when everyone needed software to run all the stuff. I worked at Computer Associates and an innovative security software company called Comodo. Now, I get to play at Paltalk -- the first multi-media communications platform that lets users pick how they interact -- with text, audio or video.
I hear younger colleagues getting themselves tied up in knots talking about all the different ways to get out there. But truly they seem lost and can not see the forest for the trees (to coin a tired but true cliche).
So I figured I would do my part to help. Hence the origins of trenchwars.
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