Ghost vs WordPress.com
Which is better for newsletters?
WordPress.com has a built-in audience network of millions of readers, fair pricing, and a real website when you’re ready for one.
Last updated: March 2026 | By the WordPress.com Newsletter Team
For most newsletter creators, WordPress.com is the better choice. It’s free to start, has unlimited subscribers on every plan, and includes a built-in audience network. Ghost is a good fit for technical creators who don’t plan to grow their subscribers.
We know picking a newsletter platform can be hard, so here’s a straight comparison: features, real pricing at every scale, and an honest look at who each platform is built for.
How they compare
| Feature | WordPress.com | Ghost |
|---|---|---|
| Best for | Creators who want to grow beyond a newsletter | Publishing for technical creators |
| G2 rating | 4.4/5 (2,669 reviews) ↗ | 4.1/5 (39 reviews) ↗ |
| Subscriber limits | Unlimited on every plan, including free | Capped: 1,000 on Starter/Publisher, 10,000 on Business |
| Monthly plan cost | $0–$45/mo, you pick what level works for you | $18–$199/mo, based on your audience size |
| Transaction fees | 0–10% (depends on plan) | 0% (but paid subs require $29/mo+ plan) |
| Paid subscriptions | Built-in on every plan, including free | Not available on Starter. Requires Publisher ($29/mo+) |
| Full website | Blog, store, podcasts, custom pages, landing pages | Blog and membership pages |
| Design control | Visual editor, themes, custom CSS. No coding needed. | Code-based templates. Requires a developer for most changes. |
| Discovery | Built-in network with millions of readers | Separate explore directory |
| Track record | Founded 2003 | Founded 2013 |
| Ecosystem | 59,000+ plugins, thousands of themes | Limited |
Pricing: Ghost vs WordPress.com
Sending a newsletter
When you send a free newsletter to your subscribers:
WordPress.com doesn’t charge based on subscriber count. Ghost does. At 10,000 subscribers, Ghost costs 50x more.
| Subscribers | WordPress.com | Ghost |
|---|---|---|
| 501 | $4/mo (Personal) | $18/mo (Starter) |
| 1,001 | $4/mo | $199/mo (Business) |
| 10,001 | $4/mo | Custom pricing |
Monetizing a newsletter
When you charge for your newsletter:
Ghost costs less than WordPress.com at nearly every level. If you really start growing your subscriber list, you’ll save thousands of dollars with WordPress.com.
| Paid subscribers | WordPress.com | Ghost |
|---|---|---|
| 15 | $14/mo (Premium, 4% fee) | $29/mo (Publisher) |
| 30 | $20/mo (Premium, 4% fee) | $29/mo (Publisher) |
| 500 | $45/mo (Commerce, 0% fee) | $29/mo (Publisher) |
| 1,001 | $45/mo | $199/mo (Business) |
| 10,001 | $45/mo | Custom pricing |
Both platforms use Stripe for payment processing (2.9% + $0.30 per transaction). Pricing as of March 2026.
Who should choose WordPress.com
WordPress.com is the right choice if you:
- Want a newsletter, website, and even a store on one platform
- Want to reach millions of new readers through the WordPress.com Reader and the Fediverse
- Plan to grow your subscribers (flat pricing saves money at scale)
- Prefer visual design tools over coding themes
- Want the stability of a platform powering 43% of the web
- Want the option of an ecosystem with 59,000+ plugins and themes
Who should choose Ghost
Ghost may work for you if you:
- Are technical enough to edit code-based themes yourself
- Don’t have plans to grow your subscriber base
- Are comfortable with a smaller ecosystem and less community support
Frequently asked questions
Ghost vs WordPress.com, explained.
Is Ghost better than WordPress.com for blogging?
Ghost CMS has a simpler editor with fewer options. WordPress.com has a full visual editor, more design control, and the ability to build an entire website around your blog. For most creators, WordPress.com is the better long-term choice. Ghost works if a minimal blog and newsletter is all you’ll ever need.
Is WordPress.com cheaper than Ghost?
WordPress.com starts free. Ghost’s cheapest plan is $18/month and doesn’t even include paid subscriptions. For 0% platform fees, WordPress.com Commerce costs $45/month (unlimited members) and Ghost Publisher costs $29/month (capped at 1,000 members). Above 1,000 members, Ghost jumps to $199/month. WordPress.com stays at $45.
How much does Ghost cost?
Ghost Pro starts at $18/month (Starter), which includes up to 1,000 members but no paid subscriptions. Publisher costs $29/month and adds paid subscriptions, still capped at 1,000 members. Business is $199/month for up to 10,000 members. Above that, Ghost requires custom pricing. WordPress.com starts free with unlimited subscribers on every plan.
Can I move from Ghost to WordPress.com?
Yes. Ghost exports content as JSON, which you convert to WordPress XML using a free tool like WPGhostImport.com. Then import via WordPress.com’s standard importer. Subscribers export as CSV and import separately.
Does WordPress have better SEO than Ghost?
WordPress has a larger ecosystem of SEO tools, a longer track record with search engines, and powers 43% of the web. Ghost generates clean markup by default, but its smaller ecosystem means fewer SEO tools and integrations. For most creators, WordPress.com offers more SEO capability.
Does WordPress.com have a discovery network?
Yes. WordPress.com has Reader, an integrated feed for millions of WordPress.com users, and Fediverse distribution via ActivityPub that pushes your posts to Mastodon (15M+ users), Threads (170M+ users), and Flipboard. Ghost launched Explore in late 2025, a directory where readers can browse Ghost publications by category. The difference: WordPress.com’s discovery is built into apps people already use. Ghost’s requires readers to visit a separate directory.
Is Ghost faster than WordPress.com?
Ghost’s marketing claims it is « 1,900% faster than WordPress, » but that comparison is against self-hosted WordPress sites loaded with plugins, not WordPress.com’s managed infrastructure. WordPress.com includes a global CDN, edge caching, and optimized hosting. The claim is misleading.
Can I use Ghost for free?
Ghost Pro (the managed version of Ghost CMS) starts at $18/month. You can self-host Ghost for free, but you’ll need to pay for hosting ($5–20/month), handle updates and security yourself, and set up your own email delivery (e.g., Mailgun). WordPress.com has a fully managed free tier with newsletters and paid subscriptions included.
Which is easier to use, WordPress.com or Ghost?
WordPress.com is easier for anyone who isn’t a developer. WordPress.com has more features, but its visual editor doesn’t require any coding knowledge. Ghost’s theme customization requires editing code templates, which most creators can’t do without a developer.
