Bring more people to your site, not theirs
Make your website the hub of conversation on the social web. Connect and build a community with millions of people on Mastodon, Threads, Flipboard, and more — without being locked into any one platform.
Join the social web
What’s the open social web?
The open social web is an open network where you can reach any reader on any platform. No more being trapped on closed platforms like Facebook or TikTok. Instead, your words flow freely to every reader, on any platform they choose.
It’s the return of an open internet where creators aren’t tied to any platform to connect with their audience, algorithms and corporations don’t control reach, and one universal address connects you to millions of new readers.
How does it work?
Think email. Just as you can email anyone regardless of whether they use Gmail or Yahoo, the social web lets you connect with anyone across any open social platform with one universal address.
By simply publishing a blog post or newsletter, your posts are sent by a service called ActivityPub to feeds across the entire network, while likes, comments, and shares from every platform flow back to your website. You control the conversation on your site, as opposed to having to visit a corporation’s platform.
Still confused? Check out our video series that explains everything about the Fediverse.
How do I get started?
Join the social web
Enable Fediverse to connect your site to the social web via ActivityPub. Readers can follow you from Mastodon, Threads, and hundreds of other platforms.
Publish and get followed
When you publish a post, it’s shared to your followers across the social web — no extra steps needed. Add a Follow Me block to make it easy for people to find and follow you.
Continue the conversation
Use the Federated Reply block to respond to posts from the social web — right from your WordPress editor.
Make your site the hub of conversation
Join the thousands of WordPress.com creators already talking on the social web.
Expand your reach
Millions of people have opted out of closed social media platforms and moved to the social web. Grow your potential audience by meeting them where they hang out.
Own your relationship with your audience
Your followers are tied to your domain, not a platform. Reduce dependence and harm from closed platform changes. And if you change where you host your website, your audience can come with you.
Be the place where the conversation happens
Instead of scattered discussions across social media platforms, all of the engagement is centralized on your site, where you can lead the conversation. This allows you to build your brand and your relationship with your followers over time.
The web as it was meant to be
Remember when the web felt personal and limitless? Join thousands of like-minded people who are taking the internet back from closed platforms and building something better together.
Ensure your followers receive your message
Unlike mainstream social media with their secret algorithms, most social web platforms simply deliver all of your messages to all of your audience.
A home for creators
Own your content, grow your audience, and build your legacy with WordPress.com on a platform that’s open, calm, and built to last.
Everything you need on the social web
Grow your presence
Blog-wide profile
Your entire site becomes a followable profile — perfect for publishers, businesses, and communities.
Individual author profiles
New posts automatically appear in followers’ feeds. Updates sync across the entire network.
Connect across the web
Cross-platform mentions
Mention any social web user in your posts and they’ll be notified, regardless of their platform.
Real-time sync
Unlock the power of the most flexible website builder.
Build and manage your community
Built-in moderation
WordPress.com’s comment moderation tools work with Fediverse interactions to keep your community safe.
Fediverse Blocks
Expand your presence and make it easier to interact with Fediverse blocks like Fediverse Followers, Reactions, Federated Reply, and “Follow me on the Fediverse.”
Customize your profile to stand out
Want to make your web presence shine? Need to add more profiles? Upgrade to a WordPress.com Business plan to get access to advanced features.
A custom, portable domain to build your brand
Multiple profiles
Make granular changes to notifications
Auto-approve reactions
Disable Hashtags, Likes, and Reposts
Change the amount of media attached to a post
Add Fediverse Relays to distribute content
Customize retention period for Outbox items
Social web FAQ
Everything you need to know.
Is this just another social network?
No — your WordPress.com blog becomes your social profile. You’re not joining a platform; you’re making your existing blog part of a connected network of independent sites.
How do I connect my WordPress site to Mastodon?
You don’t need to! When you activate the ActivityPub feature, your site becomes part of the social web — including Mastodon. That means people on Mastodon (and other compatible platforms like Threads, Flipboard, and more) can follow your site directly, just like they’d follow another Mastodon user. Your posts appear in their feed, and their replies come back as comments on your blog — no extra setup or account linking needed.
What happens to my Twitter/Instagram/etc?
Nothing changes. This is additive. You can still use traditional social media while also reaching social web users. Many creators do both during the transition.
Who can follow me?
Anyone on Mastodon (15M users), Threads (170M users), Flipboard, Ghost, Pixelfed, PeerTube, and hundreds of other platforms. The network grows daily as more platforms join.
What is ActivityPub?
ActivityPub is the open protocol used to make all of this work. It’s also the social web. It’s maintained by Automattic, the makers of WordPress.com.
Can I use this for my WordPress site hosted elsewhere?
Yes, you can install the ActivityPub plugin on your WordPress site no matter where you are hosted.
Can I turn this off later?
Yes, instantly. Toggle the setting off anytime. Your blog stops federating your content, and social web followers simply stop receiving new posts.
How is this different from RSS?
RSS is one-way broadcasting. The social web enables two-way conversations — people can reply, mention you, and engage directly. It’s social, not just syndication.
How do comments and moderation work?
All social web interactions flow through WordPress.com’s existing comment system, so you use the same moderation tools you already know.
Join the thousands of WordPress.com creators already talking on the social web.
Ready to start building your community on the open web?
