You can use the AI assistant to create content, generate images, and design your site using artificial intelligence. In this guide, you will learn how to enable the AI assistant for your site.
In this guide
Have a question?
Ask our AI assistantThe AI assistant is available for:
- Sites on the Business and Commerce plans.
- Sites created with the AI Website Builder on any paid plan.
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The AI assistant works best with block themes. If you’re using a classic theme, the AI assistant won’t appear in the editor. However, you can still generate AI images in the media library, when adding a featured image, and when using the Image block.
To enable the AI assistant on your site:
- Visit your hosting dashboard.
- Click the ⋮ (three dots) button in the action menu next to an eligible site.
- Select Settings in the drop-down menu.
- Click the “AI tools” section.
- Toggle “Enable AI assistant” on.

Visit our AI guidelines to learn more about using AI-generated content.
Once you enable the AI assistant, you can use it to:
Edit your content
When editing a page or post, open the AI assistant by clicking the AI icon (a four-pointed star) to create or edit content:

For example, ask the AI assistant to:
- “Rewrite this to sound more confident.”
- “Rewrite the event details in a more exciting way.”
- “Give me three title options for this page.”
Redesign your site
Open the AI assistant in Appearance → Editor to change your site’s design. For example, ask the AI assistant to:
- “Make this section feel more modern and spacious.”
- “Change my site colors to be more bright and bold.”
- “Give me more font options that feel clean and professional.”
Create and edit images
Generate images using text descriptions in Media → Library. For example, ask the AI assistant to:
- “Generate an image of a croissant for this blog post.”
- “Change the background color of this image to blue.”
- “Design a flat illustration of a laptop and coffee cup for my about page.”
Collaborate using block notes
When collaborating with teammates on pages or posts using block notes, mention @ai to get AI-powered help. For example:
- “@ai Please fact-check this block.”
- “@ai Give me headline ideas for this article.”
- “@ai Suggest examples to strengthen this paragraph.”
Get general help
Open the Help Center AI assistant for questions about using WordPress.com. For example:
- “How do I add a contact form?”
- “What’s the difference between pages and posts?”