Guides/Edit your website/Site settings/Add a site icon

Add a site icon

Last reviewed on November 16, 2025

A site icon, also known as a favicon, is a unique icon representing your website. This guide will show you how to add a site icon to your site.

Where site icons appear

The site icon is displayed in several places, including:

  • Next to your site’s name in your WordPress.com dashboard.
  • In your visitors’ browser tab.
  • As the icon used when someone bookmarks your site in their browser.
  • In search results.
  • As a home screen app icon when saved to a browser or phone.

Here is an example:

Example of site icon displaying in the browser
Site icon example

Add your site icon

To upload a site icon to your site:

  1. Visit your site’s dashboard.
  2. Navigate to Settings → General.
  3. Click on the “Choose a Site Icon” button next to “Site Icon
The "Site Icon" section of General Settings with the option to "Choose a Site Icon"
  1. Your site’s Media panel will open where you can:
    • Choose an existing image from the “Media Library” tab.
    • Upload a new image from the “Upload File” tab, following these guidelines.
  2. After selecting an image, click the “Set as Site Icon” button in the bottom right of the Media panel.
    • If your image is already at a perfect square dimension, your site icon will be set.
    • If your image is not a perfect square dimension, you’ll be given the option to crop the image (this step cannot be skipped). Once you select a square crop, click the “Crop image” button to move forward.
The option to modify the cropping of an image for the site icon with a preview to the right.
Crop Site Icon
  1. Once the site icon has been selected or cropped, click the “Save Changes” button at the bottom of the page to save the site icon.

Site icon image guidelines

The image file for your site icon should meet the following criteria:

  • Aspect ratio: Upload a square image.
  • Dimensions: At least 512 x 512 pixels.
  • File type: PNG and SVG image file types are the most common. Any valid favicon format is supported.

Here are some actionable tips you can follow:

  1. Keep it simple. Remember, you don’t have a lot of space to play around with!
  2. Keep it recognizable. Try to encapsulate your brand in the small space you have to work with. If you’re used to using a logo that isn’t a tiny square, try to create something that evokes that logo rather than unnecessarily squeezing the whole original in.
  3. Use as little text or lettering as possible. Remember that the favicon is a small image. Even if your usual logo has your company name spelled out, keep it concise in your favicon.
  4. Think about color. Different web browsers (like Google Chrome, Safari, and Edge) use different color palettes. And, with the increasing popularity of dark mode, you’ll want to ensure your favicon looks great regardless of the user’s browser. Ensure the favicon looks good and stands out on white, gray, and black background colors.

Remove a site icon

To remove a site icon:

  1. Visit your site’s dashboard.
  2. Navigate to Settings → General.
  3. Click on the “Remove Site Icon” button next to “Site Icon,” underneath your current preview image.
The link below the Site Icon preview labeled "Remove Site Icon".
Remove Site Icon

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