Introduction to SEO

Search Engine Optimization (SEO) helps your website appear higher in search results so more people can find you online. This course provides a solid foundation in SEO techniques specifically for WordPress.com sites, enabling you to create content that attracts attention and has the best chance of being found when people search online.

By the end of this course, you’ll be able to:

• Optimize one page or post completely for search engines.
• Apply SEO techniques across your entire website.
• Understand how search engines find and rank content.
• Implement effective keyword strategies for better visibility.

This course is designed for beginners with little to no SEO experience. Whether you’re a small business owner, blogger, content creator, or representing a nonprofit organization, you’ll gain practical skills to improve your WordPress.com site’s visibility.

In today’s crowded internet, good SEO helps you stand out from competitors and connect with your target audience. Higher search rankings lead to more visitors, increased engagement, and potentially more conversions for your business or cause.

Note: While you can complete this course using any website, our examples focus on WordPress.com and the excellent SEO capabilities built into the platform. Most lessons can be completed with a free WordPress.com plan, though we’ll mention additional, potentially paid, tools for those wanting advanced options.