Guides/Grow your audience/SEO/Verify your site with Bing

Verify your site with Bing

Last reviewed on February 13, 2026

You can verify your site with the Bing search engine to take advantage of Bing SEO tools and analyze insights to improve your page rankings on Bing search results.

Verification methods

While most site verification tools will ask you to add an “HTML tag” or “meta tag” to your site’s header, we’ve simplified the process by providing specific tools for adding the required tag to your website.

To access the site verification tools:

  1. Visit your site’s dashboard.
  2. Navigate to JetpackTraffic (or JetpackSettings, then click the Traffic tab on plugin-enabled sites).
  3. Scroll down to the “Site verification services” section.

In addition to the Bing verification steps described in this guide, you can verify your site with Google, Pinterest, Yandex, and Facebook.

Verify with Bing

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If you have already verified your site with Google, you may be able to import it to Bing instead of doing the manual verification steps below. See this guide from Bing (scroll down to “Import from Google Search Console”).

To locate your verification code from Bing, take the following steps

  1. Log in to http://www.bing.com/webmaster.
  2. In the Bing Webmaster Tools, add your website’s primary site address (yourgroovysite.wordpress.com or yourgroovydomain.com) in the “Add a Site” field and click the “Add” button:
The add your site manually option in Bing.
Add a site to Bing Webmaster Center
    1. On the next screen, select the HTML Meta Tag option. Click the copy button next to the meta tag:
    The Bing Meta Tag option expanded.
    1. Open your WordPress.com dashboard in a new browser tab or window and navigate to JetpackTraffic (or JetpackSettings, then click the Traffic tab on plugin-enabled sites).
    2. Scroll down to the “Site verification services” section, and paste the code you copied from Bing into the Bing section.
    3. Click the “Save Settings” button.
    Site Verification Services - Bing Meta Tag
    Enter your Bing Meta Tag in Site Verification Services
    1. Go back to the Bing verification page and click Verify.

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