Guides/Grow your audience/SEO/Verify Your Site With Yandex

Verify Your Site With Yandex

Last reviewed on August 11, 2025

You can verify your site with the Yandex search engine to unlock additional features and a quicker indexing process on Yandex.

Verification Methods

While most site verification tools will ask you to add an “HTML tag” or “meta tag” to your site’s header, we’ve simplified the process by providing specific tools for adding the required tag to your website.

To access the site verification tools:

  1. Visit your site’s dashboard.
  2. Navigate to JetpackTraffic (or JetpackSettings, then click the Traffic tab on plugin-enabled sites).
  3. Scroll down to the “Site verification services” section.

In addition to the Yandex verification steps described in this guide, you can verify your site with Bing, Pinterest, Google, and Facebook.

Verify With Yandex

To get started, log in to https://webmaster.yandex.com/. If you don’t yet have an account, you can create one on the login screen.

  1. Click on “Go” to access the Yandex Sites list.
  2. Click “Add Site” to add your site.
Yandex Webmaster - Add site
Add site in Yandex Webmaster
  1. Enter your site address in the provided field, including the https:// , and click the “Add” button:
Yandex Webmaster - Site address
Enter your site address with the https
  1. On the next screen, select the “Meta tag option and copy the entire meta tag that looks like
<meta name="yandex-verification" content="7d71f47e63543e" />
Yandex Webmaster - Meta tag
Select the Meta tag option
  1. In a new browser tab or window, open your WordPress.com account and go to JetpackTraffic (or JetpackSettings, then click the Traffic tab on plugin-enabled sites).
  2. Scroll down to the “Site Verification Services” section, and paste the code you copied from Yandex into the Yandex section.
  3. Click “Save Settings“.
Yandex - Site Verification Services
  1. Go back to the Yandex verification page and click “Check.

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