Firetap Knowledge Panel Schema

Firetap Knowledge Panel Schema is a lightweight yet powerful structured data plugin designed for SEO professionals, agencies, and local businesses who want accurate, error-free schema markup without complexity.

Unlike many schema plugins, this plugin focuses on:

✔ Clean JSON-LD output ✔ No duplicate structured data issues ✔ Full control over where schema appears ✔ Compliance with Google Rich Results guidelines

It helps you build a complete Google Knowledge Panel-ready schema setup including:

• Organization and LocalBusiness schema
• Multi-location support (primary + additional locations via hasPart)
• Opening hours and special/holiday hours
• FAQ schema with URL targeting (prevents duplicate FAQ warnings)
• Product schema with valid Offer markup and image fallback
• Course schema using correct Course type (not misused Product schema)
• Optional Google Reviews integration (via Google Places API)

Developed by FireTap Ltd, a UK-based digital marketing agency focused on technical SEO.

Why This Plugin?

Most schema plugins:

• Output unnecessary or bloated markup
• Cause duplicate FAQ or Product schema issues
• Misuse schema types (especially Courses)

This plugin is built to avoid those problems completely.

✔ No shortcodes ✔ No frontend rendering ✔ No unnecessary scripts ✔ Only clean JSON-LD output

Features

• Business type selector (ProfessionalService, LegalService, Store, etc.)
• Primary location + multiple additional locations
• FAQ schema with page-level targeting

• Product schema:

  • Price
  • Availability
  • Image (with automatic logo fallback)
• Course schema for training and education

• URL targeting for:

  • FAQs
  • Products
  • Courses
• Opening hours + special hours support
• Google Rich Results compatible output
• Live JSON-LD preview in admin panel
• Lightweight and fast (no frontend assets)

External Services

This plugin can optionally connect to the Google Places API (Google Maps Platform) to fetch public review and rating data.

• What is sent:

  • Your configured Place ID
  • Your API key

• When:

  • Only when Google Reviews are enabled
  • Only during frontend schema generation

• Why:

  • To output aggregateRating and review structured data

Service provider: Google (Google Maps Platform) Terms: https://cloud.google.com/maps-platform/terms Privacy: https://policies.google.com/privacy

License

This plugin is licensed under the GPL v2 or later.

Technical Notes

The Contributors: field lists WordPress.org usernames to properly attribute development and link profiles in the plugin directory.