Botpass – AI Crawler Optimizer & GEO Optimization
Botpass makes your WordPress content visible, readable and citable by AI. Search is shifting from „ten blue links“ to AI answers. Botpass prepares your content so AI crawlers and Large Language Models (LLMs) can understand and cite it — and tells you how you are doing with an actionable GEO Optimization score (Generative Engine Optimization).
When an AI crawler visits your site, Botpass detects it in real time and serves a clean, machine-readable version of your content (Markdown with structured metadata) instead of heavy HTML. Human visitors keep seeing your normal site.
✨ Why Botpass is different
Most plugins in this space only generate a static llms.txt file. Botpass goes further:
- Real-time AI crawler detection — identifies AI bots by user-agent and request signals and serves machine-optimized content through content negotiation.
- Clean Markdown delivery (M2M) — converts your pages into LLM-friendly Markdown with YAML frontmatter and AI instructions.
- Structured data (JSON-LD) — injects Schema.org markup so machines understand entities, authorship and relationships.
- llms.txt generation — a complete, standards-aligned index of your content for LLMs.
- GEO Score — a per-post score with concrete recommendations to improve how AI engines read and cite you.
- Fan-out coverage — anticipates the sub-queries AI engines fan out from a single prompt and prepares your content to answer each one, widening how often you are retrieved and cited.
- Semantic llms.txt with pillar content — builds a meaning-aware llms.txt organized around pillar pages and topic clusters, so LLMs understand your site’s structure and topical authority, not just a flat list of URLs.
- Agency plan with white-label reporting — request custom reports branded with your agency’s logo, built for agencies running GEO Optimization across multiple client sites.
⭐ Key features
- 🕷️ Automatic detection of 50+ AI crawlers, autonomous agents and stealth bots
- 📝 HTML to Markdown conversion optimized for machines
- ⚡ Faster delivery to AI crawlers through intelligent content caching
- 🗂️ llms.txt and llms-full.txt endpoints, plus per-page Markdown
- 🧩 JSON-LD / Schema.org injection
- ✅ Author authority and fact-check signals (EEAT) to reduce AI hallucination
- 🏷️ Enriched metadata (author, categories, tags, language) in the AI output
- 📊 GEO scoring and actionable recommendations per post
- 🏢 Agency plan: request white-label custom reports featuring your agency’s logo
- 🎛️ Per-post editorial control to exclude any content from AI optimization
- 🤝 Works alongside your existing SEO plugin
- 🔀 Fan-out coverage to match the sub-queries AI engines generate from a single prompt
- 🧠 Semantic llms.txt with pillar content for topic-cluster authority
- 🪶 Lightweight: heavy processing runs on the Botpass service, not on your server
⚙️ How it works (Serviceware)
Botpass is the official WordPress client for the Botpass service. The plugin detects AI crawlers and delegates content processing (cleaning, Markdown conversion, enrichment and scoring) to the Botpass API. This keeps your site fast and your output always up to date. After installing, choose a Pro or Agency plan (7-day free trial) on our website and connect your API key to link your site to the service. See „External services“ below for the data that is processed.
External services
This plugin relies on the Botpass API, a service operated by Botpass, to process and optimize your content for AI crawlers.
What the service does: it receives the content of the pages you choose to optimize and returns machine-readable Markdown, llms.txt, JSON-LD and GEO scoring.
What data is sent and when: when you optimize a post, or when an AI crawler requests a page, the plugin sends the post URL, the post content to be converted, and your site URL, together with your API key for authentication. No WordPress security keys, salts or user passwords are ever transmitted.
Service provider: Botpass — https://botpass.io Terms of Service: https://botpass.io/terms Privacy Policy: https://botpass.io/privacy
To use the service you create a Botpass account and choose a Pro or Agency plan (7-day free trial) on our website, then connect your API key in the plugin. By using the plugin you agree to the Botpass Terms of Service and Privacy Policy.