Klarvo AI Transparency for EU AI Act
Klarvo AI Transparency automatically detects AI-powered plugins on your WordPress site and displays a transparency disclosure required by Article 50 of the EU AI Act (Regulation 2024/1689).
The Article 50 deadline is August 2, 2026. Penalties for non-compliance are up to 15 million or 3% of global turnover.
AI Content Declaration (NEW in 1.5.0)
Mark individual posts and pages as containing AI-generated content. A disclosure notice automatically appears for your readers, satisfying Article 50(2) of the EU AI Act.
- Simple checkbox in the post editor — «This content contains AI-generated material»
- Specify what AI was used for: writing, images, translation, research, code
- Name the AI tools used (ChatGPT, Claude, DALL-E, etc.)
- Choose disclosure level: full, partial, or minimal
- Automatic frontend notice matching your badge styling
- Bulk declaration tool for retroactively marking existing content
- AI content column in your posts/pages list
Works Immediately
Install, activate, done. No account or configuration needed. The plugin scans your active plugins against a registry of 340+ AI tools and displays a discreet compliance badge when relevant tools are detected.
Only Shows What the Law Requires
Article 50 creates transparency obligations for specific categories of AI system. The widget only publicly discloses tools that fall within these obligations:
- Chatbots & Conversational AI (Art. 50.1) — AI systems that interact directly with visitors: Tidio, LiveChat, Crisp, HubSpot Chat, Zendesk, Intercom, Drift, tawk.to, and 37 more
- AI Content Generation (Art. 50.2) — AI systems generating synthetic text: AI Engine, Bertha AI, Jetpack AI, GetGenie, ContentBot, and 10 more
- AI Translation (Art. 50.2) — AI-generated translated content: Weglot, TranslatePress, WPML, GTranslate, and 6 more
- AI Personalisation (Art. 50.1) — AI systems modifying the visitor experience: Dynamic Yield, Nosto, Optimizely, VWO, and 16 more
- AI Commerce (Art. 50.1) — AI-powered product recommendations: Clerk.io, Nosto, Rebuy, Woo AI, and 10 more
- AI Search (Art. 50.1) — AI-ranked search results: Algolia, Jetpack Search AI, Relevanssi, SearchWP, and 13 more
Tools that operate invisibly in the background (analytics, security, SEO, image compression) are detected for your private dashboard but not shown to visitors — there is no Article 50 obligation to disclose them, and disclosing security tools would be a security risk.
GDPR-Safe
In standalone mode, the plugin makes zero external requests and collects no visitor data. No cookies, no tracking, no external fonts. Everything runs on your server.
Optional: Connect to Klarvo
For advanced features, connect your site to Klarvo:
- Remove «Protected by Klarvo» branding (Pro — 1.99/mo)
- Impression analytics dashboard
- Custom colours and positioning
- Manage up to 5 sites (Pro) or 25 sites (Agency — 9.99/mo)
- Import detected tools into your full EU AI Act compliance inventory
The free standalone plugin works completely without a Klarvo account.
External services
This plugin can operate in two modes. In standalone mode (default, no account needed), it makes zero external requests — all detection uses the bundled registry and all output is inline HTML/CSS.
In connected mode (when a Klarvo Site Key is configured), the plugin connects to the following services:
Klarvo Widget
Loads a JavaScript widget from https://klarvo.io/w.js and detection signatures from https://klarvo.io/signatures.json to enable enhanced AI tool detection and customisable transparency badge rendering.
- Data sent: site key, page URL, detected AI tool names and categories, anonymous page view events
- When: on every front-end page load when connected mode is active
- Service provider: Klarvo (Open Digital WEB LTD)
- Terms of Service
- Privacy Policy
Klarvo API
Communicates with the Klarvo API hosted at https://dakhmawakfpwyxshhzmd.supabase.co/functions/v1 to fetch widget configuration, record anonymous impressions, and report detected AI systems.
- Data sent: site key, widget configuration requests, anonymous impression events, detected tool names
- When: on page loads in connected mode, and when upgrading plans from the admin settings page
- Service provider: Klarvo (Open Digital WEB LTD), hosted on Supabase infrastructure
- Terms of Service
- Privacy Policy
Klarvo Account
The admin settings page links to https://app.klarvo.io for account creation and plan management. No data is sent automatically — the user must click a link to visit this site.