Lens – AI Visibility Monitor

Lens is the AI Visibility Monitor for WordPress. It logs visits from AI crawlers like ChatGPT, Claude, Perplexity, Gemini, Bing, Meta and Apple Intelligence, shows you what they crawl, scores each of your pages for AI readability, and (optionally) checks whether the major answer engines actually cite your domain.

Unlike traditional SEO plugins, Lens does not try to replace Yoast, Rank Math, AIOSEO or SEOPress. It runs alongside whichever SEO plugin you already use and adds the AI visibility layer none of them cover today.

Three pillars

1. AI Crawler Analytics (free, no API key required)

• Detects 18+ recognised AI bots from their user agent — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot, Meta-ExternalAgent, Applebot-Extended, DeepSeekBot, and more.
• 30-day activity dashboard with per-bot, per-page, and per-day breakdowns.
• «Blind spots» report — pages no AI bot has visited in the last 30 days.
• Allowlist or block individual bot families without editing your robots.txt.

2. Per-page AEO scoring (bring your own AI key)

• Local checks always run for free: title and meta, heading hierarchy, FAQ schema, llms.txt entry, image alt coverage, internal link density.
• AI-enriched scoring uses your own OpenAI key to assign a 0–100 citability score per page and surface the top three fixes.
• Real-time scoring panel in the block editor sidebar.

3. Citation tracking (bring your own AI key, opt-in)

• You enter up to 10 seed queries.
• On a schedule you choose, Lens asks the major AI engines those queries and records whether your domain appears in the response.
• See trend charts of citation rate over time, per query and per provider.
• No SaaS subscription. You pay the per-query API cost directly to OpenAI / Perplexity.

Why Lens

• Free forever, no account. Crawler analytics works the moment you activate. No signup, no licence key, no SaaS.
• Your data stays on your site. All logs and scans live in your own WordPress database. We do not proxy or retain your content on our servers.
• Bring your own AI key. You pay your provider directly. No middleman markup.
• Agency-ready reporting. PDF and email reports designed for client delivery.
• Open source under GPLv2. Audit the code, fork it, hack on it.

Who it’s for

• Agencies wanting proof of AI visibility for client reporting.
• SaaS, e-commerce and publishers competing for AI citations.
• Local businesses chasing AI Overview visibility.
• Developers who want raw crawler data and a REST API.

External services

Lens connects to external services in the following ways. All third-party calls are optional and require you to explicitly provide an API key.

OpenAI API (https://api.openai.com)

• Purpose: Generate per-page AEO scores, suggest fixes, and check citation queries when OpenAI is selected as the citation provider.
• When data is sent: Only when you manually trigger an AI-enriched scan, or when a citation-tracking schedule you have explicitly enabled runs.
• Data sent: Post title and post content (for scans); user-supplied query strings and your site domain (for citation checks). No personal user data is transmitted.
• Consent: Required — you must enter your own OpenAI API key in Lens → Settings → AI Providers. Without a key, no data is sent.
• Privacy policy: https://openai.com/policies/privacy-policy
• Terms of service: https://openai.com/policies/terms-of-use

Lens does not transmit any data to any other external service. Crawler detection happens entirely inside your WordPress install — no external lookup is performed on visiting bots.

Trademark notice

ChatGPT and OpenAI are trademarks of OpenAI. Perplexity is a trademark of Perplexity AI, Inc. Claude and Anthropic are trademarks of Anthropic PBC. Gemini is a trademark of Google LLC. Microsoft Copilot and Bing are trademarks of Microsoft Corporation. Meta AI and LLaMA are trademarks of Meta Platforms, Inc. Apple Intelligence is a trademark of Apple Inc.

Lens is an independent tool. It is not affiliated with, endorsed by, or sponsored by any of the above companies. All product names, logos, brands and trademarks mentioned in Lens are the property of their respective owners.