SheetLink Forms to Google Sheets – CF7, WPForms, Elementor, Gravity Forms (Free Zapier Alternative)

Stop paying Zapier every month just to land form submissions in a spreadsheet. SheetLink delivers every WordPress form submission directly to Google Sheets – free, unlimited, and with no third-party middleware in the path.

Setup takes about three minutes: pick your form plugin, map fields to spreadsheet columns, paste the generated Google Apps Script into your sheet. Every submission from that point forward flows straight from your WordPress server to your sheet over HTTPS, with automatic retries if Google is briefly unavailable.

Who this is for

• Marketers and lead-gen teams who need lead data in Sheets for triage, reporting, and handoff – without adding another monthly SaaS line item.
• Agencies managing forms across many client sites who want one consistent tool instead of ten different form-to-sheets plugins.
• Developers and site owners who want a local-first tool that doesn’t call home, doesn’t require registration, and doesn’t break when a third-party API changes.

Why SheetLink

• Free Zapier alternative. Unlimited form submissions at $0/month – no per-task fees, no trial caps, no feature gates on the core delivery pipeline.
• 12 form plugins, one interface. Contact Form 7, WPForms, Gravity Forms, Elementor Pro, Fluent Forms, Formidable, Ninja Forms, Forminator, Everest Forms, Beaver Builder, Divi, and WS Form – all from the same admin screen.
• Never lose a lead. Automatic retry queue recovers failed deliveries up to three times, so a brief Google outage doesn’t cost you a customer.
• Full marketing attribution. UTM parameters, GCLID, fbclid, msclkid, IP, page URL, and referrer captured automatically on every submission and mapped to columns you control.
• Local-first architecture. The plugin never calls external servers for core delivery. Form submissions go directly from your WordPress server to your Google Sheet. No telemetry, no activation pings, no required account.

The free core plugin covers the entire delivery pipeline (12 form integrations, retry queue, delivery logs, UTM capture, conditional routing, GDPR tools, local analytics, smart mapping, and a guided setup wizard) and works on any WordPress site without registration or account creation. Premium add-ons – Advanced Routing, CRM Fan-Out, Two-Way Sync, WooCommerce Sync, Extra Integrations, White-Label, Branded Reports, Agency Dashboard, and Role-Based Menu Visibility – require an active SheetLink license; see sheetlinkwp.com/pricing for tiers.

Supported Form Plugins

• Elementor Pro Forms
• Contact Form 7
• Gravity Forms
• WPForms
• Fluent Forms
• Formidable Forms
• Ninja Forms
• Forminator
• Everest Forms
• Beaver Builder
• Divi
• WS Form

How It Works

1. Install SheetLink Forms
2. Create a sync rule – pick your form plugin, map fields to spreadsheet columns
3. Copy the generated Google Apps Script into your Google Sheet
4. Deploy the script as a web app
5. Every form submission automatically appears in your Google Sheet

Free features (no license required)

• All 12 form integrations – Elementor Pro, Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Formidable, Ninja Forms, Forminator, Everest Forms, Beaver Builder, Divi, WS Form
• Unlimited sync rules – different forms to different sheets
• Field mapping – choose exactly which fields go to which columns
• Smart mapping suggestions – local heuristic that proposes Google Sheets column headers from your form field names (no external calls)
• Guided setup wizard – first-run wizard walks new installs from activation to a working Google Sheet connection in three minutes
• Auto-timestamps – optional timestamp column on every submission
• Delivery logs – see every submission with status and error details
• Automatic retry queue – failed deliveries are retried up to 3 times
• UTM & marketing data capture – auto-append IP, page URL, UTM parameters, GCLID/fbclid/msclkid
• Conditional routing – route submissions to different sheets or tabs based on field values
• Local analytics – submissions-per-day, peak hours, top forms, duplicate detection, week-over-week trend; stored in your own WordPress database
• Test button – send sample data to verify your setup
• Script generator – generates the Google Apps Script for you, just copy & paste
• GDPR data export and deletion – integrates with WordPress privacy tools
• Multisite central management – network admin overview of all subsites

Premium features (require an active SheetLink license)

The following features require a license key activated on the SheetLink → License page. See sheetlinkwp.com/pricing for tiers.

• Advanced Routing – multi-destination fan-out with priority order and optional fallback webhooks (Multi-Node add-on, or any MRR tier with fan-out slots)
• CRM Fan-Out – mirror submissions into HubSpot, Salesforce, Zoho, or Pipedrive alongside your Google Sheet (CRM Fan-Out add-on)
• Two-Way Sync – edit a row in Google Sheets and have the change arrive back in WordPress via REST hook (Two-Way Sync add-on)
• WooCommerce Sync – push orders, refunds, and customers to Google Sheets in real time (WooCommerce Sync add-on)
• Extra Integrations – JetFormBuilder, Bricks Builder, MetForm, Kali Forms, HappyForms (Integrations Bundle)
• White-Label Admin – replace the plugin menu label, logo, and colors (White-Label add-on or Agency Plus)
• Agency Dashboard – multisite summary across all network sites (Agency Plus)
• Branded Reports – generate client-facing HTML reports with your own branding (Agency Plus)
• Role-Based Menu Visibility – hide SheetLink menu items from non-administrator roles (Agency Plus)
• Hosted Lead Scoring – optional 0–100 lead scoring via the SheetLink scoring API (AI Lead Scoring add-on; still requires an explicit consent checkbox before any data is transmitted)

External services

This plugin contacts the following external services. One (Google Apps Script) is core to the plugin’s function. One (SheetLink Lead Scoring API) is an optional add-on that is disabled by default and requires an explicit consent checkbox before any data is transmitted.

Google Apps Script

• What it is: A user-deployed Google Apps Script web app that receives form data and writes it to your Google Sheet.
• What data is sent: The form field values mapped by the user, plus optional enrichment data (timestamps, UTM parameters, IP address, page URL) if enabled by the site administrator.
• When it is called: Each time a WordPress form submission matches a sync rule.
• Where data goes: User-deployed Google Apps Script web app URLs hosted at https://script.google.com/ or https://script.googleusercontent.com/. The plugin validates that all receiver URLs begin with these prefixes.
• No account required: The plugin does not use Google API keys or OAuth. Users deploy a free Google Apps Script receiver in their own Google Sheet.
• Google Apps Script documentation: https://developers.google.com/apps-script
• Google Terms of Service: https://policies.google.com/terms
• Google Privacy Policy: https://policies.google.com/privacy

SheetLink License Server (only if you activate a license)

• What it is: The SheetLink activation server that issues and verifies entitlements for paid features.
• When it is called: (a) Once when you paste a license key on the SheetLink → License page, (b) every 12 hours in the background to refresh the cached entitlements, and (c) when you click «Re-check entitlements» in the admin. If you never activate a license, this server is never contacted.
• What data is sent: Your license key (or purchase email as a fallback) and this site’s domain (home_url()). No form submissions, no user accounts, no site content are ever sent to this endpoint.
• Where data goes: https://siteanswerai.com/api/sheetlinkwp/verify and https://siteanswerai.com/api/sheetlinkwp/entitlements, over HTTPS.
• Opt-out: Deactivate from the License page. The free features keep working indefinitely with no further calls.

SheetLink Lead Scoring API (optional, off by default)

• What it is: A hosted lead-scoring service provided by SheetLink. It returns a 0–100 score for each submission.
• When it is called: Only when the Analytics feature is enabled, an API token is configured on the Analytics settings page, AND the administrator ticks the «I understand form submission data will be transmitted…» consent checkbox. If any one of these is missing, no data is sent.
• What data is sent: The submitted form field values, the form identifier, the source form plugin name, and the site URL (home_url()). No WordPress user account data, admin passwords, or database records unrelated to the submission are sent.
• Where data goes: https://siteanswerai.com/api/sheetlinkwp/lead-score over HTTPS, authenticated with a Bearer token provided by SheetLink.
• Opt-in and opt-out: The feature is off by default. Removing the token, unchecking the consent box, or disabling the Analytics feature immediately stops all requests.
• Privacy considerations: If your forms collect personal data, you should list siteanswerai.com as a data processor in your own privacy notice before enabling this feature.
• Terms of Service: https://sheetlinkwp.com/terms
• Privacy Policy: https://sheetlinkwp.com/privacy

No other external services are contacted by this plugin. All other features – smart mapping suggestions, local analytics charts, duplicate detection, conditional and advanced routing, branded reports, role-based views, white-label, and the agency dashboard – run entirely on your own WordPress server.