WORDPRESS.COM VS. WIX
Start simple. Scale without limits
Wix locks your design and your store to its platform. WordPress.com doesn’t.
More room to build
Own everything, always
Export your content, your design, and your store whenever you want. Nothing is locked to one platform, so you can move or grow it however you like.
Themes, plugins, tools — all here
Built on the largest open source ecosystem on the web, with plugins, themes, and tools for nearly anything you want your site to do.
Room to grow, not a ceiling
Add ecommerce, memberships, or a new design anytime, without migrating platforms. Your plan opens up as you grow, instead of boxing you in.
WordPress.com vs. Wix:
how they compare
| Wix | ||
|---|---|---|
| Change your design later | Change your design laterSwitch themes anytime, even after launch. | Locked to your starting template for that site. Switching templates means starting a new site and bringing your content, plan, and domain name over. |
| Extend your site | Extend your site50,000+ plugins to add almost any feature you need. | 500+ apps available in the Wix App Market. |
| Build with AI | Build with AIBuilt-in AI website builder to help you launch faster. | An AI design tool that builds a starting layout, then keeps you inside its own editor and templates. |
| Move to a different host | Move to a different hostMigrate to any WordPress host whenever you want, in either direction. | Offers a one-click tool to import a WordPress blog in, but no equivalent tool to export a Wix site back out. |
| Sell online | Sell onlineSell on any paid plan. Install WooCommerce yourself, or get it pre-built into the Commerce plan. | Separate ecommerce plans, required to sell online. |
| Support | Support24/7 support on every paid plan: email on Personal, live chat from Premium, and priority response on Business and Commerce. | Chat and callback support, with priority response times reserved for the top-tier Business Elite plan. |
| Own your content | Own your contentDownload a complete export of your site’s content and media, anytime, on any plan. | No full-site export. Some data can be pulled out, but not your design or site structure. |
| Best for | Best forAnyone who wants a site that keeps working for them long after launch. | Anyone prioritizing a fast, guided setup over long-term flexibility. |
Everything to launch, grow, and earn
Domain names
Get a custom domain name that’s easy to remember, free for the first year on annual plans.
Design
Hundreds of themes, full color and typography control, and CSS access when you need it.
AI
Generate a site, write copy, and get design suggestions with AI tools built into every plan.
SEO
Built-in SEO tools, clean URLs, and access to premium plugins like Yoast to help people find your site.
Ecommerce
Launch a full online store with your own products, payments, and checkout, scaled to whatever you’re building.
Monetization
Earn through ads, paid subscriptions, or premium content, all built in.
Plans built to grow with you
WordPress.com Plans
Personal
Storage
Premium
Storage
Business
Storage
Commerce
Storage
Enterprise
Compare our plans and find yours
Free
Personal
Premium
Business
Commerce
Premium themes
Premium themes
Dozens of premium themesInstall select premium themes from the WordPress.com marketplace.
Premium themes
All premium themesInstall any premium theme from the WordPress.com marketplace.
Premium themes
All premium themesInstall any premium theme from the WordPress.com marketplace.
Premium themes
All premium and store themesSwitch between all of our themes.
Free
Personal
Premium
Business
Commerce
What our users say
There are many reasons why I love WordPress.com—the variety of templates, ease of uploading complex content, ability to monetize and integrate with other platforms, and the awesomeness of its support crew.
WordPress.com has provided a flexible, professional, and easy-to-use platform for sharing my art with the wider world. I’ve been using it for nearly 10 years, and in all that time, have never had a technical problem or glitch.
I wholeheartedly recommend WordPress.com to anyone seeking to build a professional, visually stunning website.
How to get started with WordPress.com
Bring your content over or start fresh
Import what you can from Wix with our import tools, or start a brand new site from scratch.
Pick your design
Choose from hundreds of themes, or use the AI website builder to generate a starting point in minutes.
Customize with the editor
Arrange sections, add pages, and fine-tune fonts, colors, and layout with the block editor.
Add your content
Fill in your pages, posts, and media, or keep importing what you already have.
Connect your domain name
Use a free WordPress.com address, or bring the domain name you’re already using with Wix.
Launch and grow
Publish your site, then add plugins, SEO tools, and support whenever you need them.
WordPress.com vs. Wix FAQs
How do I switch from Wix to WordPress.com?
Start by creating a WordPress.com account, then import what you can from Wix and rebuild your design in the block editor. Our step-by-step import guide walks through the full process, including moving your domain name.
Read the step-by-step import guide · See why people switch from Wix
Is Wix built on WordPress?
No. Wix and WordPress.com are separate platforms with different underlying software. WordPress.com runs WordPress, the open source publishing software that powers over 42% of the web, while Wix uses its own proprietary system that only works within the Wix editor.
Is WordPress.com or Wix better for beginners?
Both are built for non-technical users, but they solve different problems. Wix optimizes for a fast, guided setup, while WordPress.com trades a slightly longer first hour for a site you can keep customizing and growing for years.
Which is better for blogging, WordPress.com or Wix?
WordPress.com started as a blogging platform and still leads there, with built-in tools for tags, categories, series, and syndication that Wix’s blogging feature doesn’t match. Wix’s blog is an add-on to its site builder, while blogging is core to how WordPress.com works.
Is WordPress.com cheaper than Wix?
Both offer a free plan, so the entry-level gap is usually small. The bigger difference shows up as you scale, since storage, ecommerce, and advanced features on Wix generally require moving up to its own pricier plan tiers.
Does Wix or WordPress.com have better SEO tools?
Both index fine in search engines, but the tools differ. WordPress.com gives you an editable site structure, custom URLs, and access to SEO plugins, while Wix’s SEO tools live inside its editor and offer less room to customize.
Can I move my Wix site to WordPress.com without starting over?
Partially. Wix doesn’t offer a full-site export, so you can bring over data like products, contacts, and blog posts as CSVs, but your design and layout need to be rebuilt. WordPress.com’s import tools help migrate what Wix does let you export.
Does Wix or WordPress.com have better ecommerce plans?
WordPress.com lets you sell on any paid plan. Wix’s cheapest paid plan, Light, doesn’t include ecommerce at all — you need to upgrade to Core or above to sell anything.
How does Wix support compare to WordPress.com support?
WordPress.com tiers support across every paid plan: email on Personal, live chat from Premium, and priority response on Business and Commerce. Wix offers chat and callback support broadly, but reserves priority response times for its top-tier Business Elite plan.