CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing)

CausalFunnel – The AI-driven platform for eCommerce.

CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting conversion rate optimization, revealing customer journey maps, running A/B tests, and maximizing revenue growth without using cookies.

Key Features

1. A/B Testing & Split Testing

   • Create and manage A/B tests for buttons, images, headings, and other UI elements.
   • Monitor test performance in real-time with traffic splits and conversion tracking.
   • Pause, resume, or stop tests as needed with intuitive controls.

2. Customer Journey Mapping with AI

   • Visualize your complete customer journey map and identify drop-offs with our DeepID-powered AiFunnel.
   • Understand user behavior, map the journey, and remove friction points to boost sales.

3. Persona Predictors with Intent Mapping

   • Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion.

4. Cookie-less DeepID Technology

   • Track Return on Ad Spend (ROAS) accurately—no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions.

5. Conversion Rate Optimization Tools

   • Run A/B tests, track campaign performance with our ROAS Tracker, and dynamically allocate ad dollars to top-performing channels in real time.

6. Built-in SEO Toolkit

   • Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term revenue optimization.

Customer Success Stories

CausalFunnel users have:

• Achieved a significant lift in leads and orders by combining persona-based ad targeting with buying intent prediction.

• Improved their conversion rates by uncovering blockers in the user journey map and acting on insights from our AI engine.

• Experienced better profit maximization with real-time funnel optimization and precise ROAS tracking.

For more real-world results, visit the CausalFunnel blog.

Key Benefits

1. Boost Conversions

   • Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes.

2. Understand User Behavior

   • Use visualized customer journey analytics to track how users move through your site.

3. Maximize Ad ROI

   • Get exact ROAS tracking across channels with privacy-compliant tech (no cookies).

Check out how CausalFunnel improves conversion Watch the video