Spårlös Analytics: Privacy-Friendly Google Analytics Alternative

Spårlös (pronounced « spar-loess », also searchable as « Sparlos ») is a privacy-friendly Google Analytics alternative for WordPress. Cookie-free, GDPR-compliant, and hosted entirely in the EU. The plugin connects your WordPress site to your Spårlös account in one click and starts collecting visitor statistics in under 30 seconds. No cookies, no fingerprinting, no cookie banner, no data transfer to the US.

If you have been looking for a lightweight Google Analytics alternative, or a WordPress-native replacement for Plausible, Fathom, Matomo, or Simple Analytics, Spårlös is built for the same use case: real web analytics without the GDPR baggage.

Why people switch from Google Analytics to Spårlös:

• No cookie banner needed. We set zero cookies, store no IP addresses, and run no fingerprinting.
• Lighter than GA4. The tracker is under 1.5 KB gzipped (vs. ~45 KB for gtag.js), so your Core Web Vitals stay green.
• EU-hosted. Schrems II safe. No US sub-processors in the data path.
• GDPR Article 28 Data Processing Agreement (DPA) auto-generated at signup.
• Real-time dashboard with visitor journeys, not just pageview counts.

What the plugin does:

• Connects your WordPress site to Spårlös via a secure one-time token. No API key to paste, no manual snippet copy.
• Injects the analytics tracker snippet automatically on every public page.
• Proxy mode (on by default) serves the tracker from your own domain, so ad blockers that match common analytics hostnames cannot block it. Bypass uBlock Origin, AdGuard, Brave Shields, and EasyPrivacy lists transparently.
• Only loads on public page views. Admin, REST, AJAX, and feed requests are untouched, so admin performance is unaffected.

What you get on the Spårlös dashboard:

• Real-time visitor timeline. See live visitors and the page they are on right now.
• Visitor journeys. The most common paths users take through your site, drillable to individual sessions.
• Top pages, top sources, top countries, top browsers, top devices, top outbound links.
• UTM campaign tracking. Source, medium, campaign, term, content breakdowns.
• Goals and conversion tracking. Path-based goals with conversion rate over time.
• Multi-step funnels. See where in a checkout or signup flow users drop off.
• Uptime monitoring (Pro plan). Get alerted when your site goes down.
• Weekly email summary every Monday (Pro plan).
• Data export (CSV, JSON) and PDF monthly report.

Privacy by design:

• No cookies, no localStorage, no sessionStorage.
• IP addresses are discarded immediately after country lookup (never stored).
• A daily rotating hash prevents linking visitors across days or across sites.
• All data is stored within the EU. No US sub-processors in the data path.
• DNT (Do Not Track) and Global Privacy Control are respected on both the client and the server.

Pricing:

Hobby tier is free forever for personal sites and side projects. Starter from 59 SEK / month (about 5 EUR, VAT included) covers most small business WordPress sites. A 14-day free Pro trial is included at signup, no card required. See https://sparlos.se/priser for current plans.

Spårlös vs. Google Analytics 4 (GA4): no cookie banner required, lighter tracker, EU-hosted, real-time dashboard, and a Swedish-language interface for Swedish customers. Migrate from GA4 in under an hour.

Spårlös vs. Plausible, Fathom, Simple Analytics, Matomo: same privacy-first positioning, but EU-hosted with a Swedish-market focus, Swedish DPA, MOMS-inclusive pricing, and a dedicated one-click WordPress plugin with built-in adblock bypass.

More information: https://sparlos.se

Privacy Notice

This plugin loads a tracker script from https://sparlos.se and sends visitor data (page URL, referrer, browser, country) to the same host so that page views can be aggregated on your Spårlös dashboard. No personally identifiable information is stored. Full privacy policy: https://sparlos.se/integritet

A Data Processing Agreement compliant with GDPR Article 28 is generated automatically at signup: https://sparlos.se/dpa

By installing and pairing this plugin you authorize the data transfer described above.