TrucePulse Analytics

TrucePulse Analytics is a lightweight, privacy-first analytics platform that lives entirely inside your WordPress dashboard. No external services, no cookies, no account required — your visitor data never leaves your server.

Unlike standard statistics dashboards, TrucePulse shows you why visitors convert or drop off, not just how many arrived:

• Form conversion analytics — see views, starts, completions, abandonment rate and validation errors for every form (Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms, Formidable and custom HTML forms).
• Click analytics — every internal link, button, CTA, download, outbound, email and phone click, ranked with click share.
• Conversion funnels — build multi-step funnels (Homepage → Pricing → Signup → Purchase) and see exactly where visitors abandon.

Website analytics

• Unique, new and returning visitors, sessions and pageviews
• Bounce rate, engagement rate, session duration, pages per session
• Landing pages, exit pages, scroll depth
• Traffic sources: direct, organic, social, email, referral, campaigns and full UTM tracking
• Countries, devices, operating systems, browsers, languages
• Internal site search queries with result counts
• WooCommerce order, refund and product-view events

Real-time dashboard

• Visitors online right now, live pages and countries
• Auto-refreshing dashboard (5s–60s, no page reload)
• Date filters: today, yesterday, 7/30/90 days, this month, previous month, last year, custom range
• One-click CSV and JSON exports

Privacy-first by design

• Cookie-free: visits are identified with a salted hash that rotates every 24 hours — no cookies, no localStorage, no persistent identifiers
• IP anonymization is always on: raw IP addresses are truncated and never stored
• Respects Do Not Track and Global Privacy Control
• Configurable data retention with automatic cleanup
• GDPR & CCPA friendly; all data stays in your own database

Fast by design

• Frontend tracker is under 7 KB, defer-loaded, and never blocks rendering
• Events are batched client-side and written with single multi-row inserts
• Indexed custom tables, daily rollup aggregation and object-cache support keep dashboards fast from 100 to 100,000+ visitors/day

TrucePulse Pro

Need more? TrucePulse Pro adds heatmaps, session replay, advanced WooCommerce revenue reports, scheduled PDF/email reports and priority support — with a free trial.

Developer friendly

• Documented REST API (/wp-json/trucepulse/v1/...)
• JavaScript API: trucepulse('event_name', 'target', 'label', value)
• WP-CLI: wp trucepulse analytics, wp trucepulse export, wp trucepulse cleanup, wp trucepulse aggregate
• Actions & filters for tracking control, custom capabilities and GeoIP integration