Biel.ai Assistant – AI Chatbot That Answers From Your Website
Biel.ai Assistant adds an AI chatbot to your WordPress site that answers visitors' questions using only your own pages. Every answer links to the original sources, so visitors can verify what the assistant says.
Unlike a general AI chatbot, Biel.ai Assistant answers only from your own content. Biel.ai indexes the pages you already publish and answers from them, and from nothing else. A visitor who cannot find something asks for it in plain language instead of guessing at your menu, and gets an answer they can check.
It is a customer support chatbot that uses your website instead of the open web. Works with blogs, documentation sites, WooCommerce stores, membership sites and client projects.
What you get
- Answers from your own content only – Biel.ai crawls your sitemap and answers from those pages alone, with a link to each source. When your pages do not cover a question, it says so instead of inventing one
- Fewer support tickets – questions your site already answers get answered on your site, in the visitor's own words, at any hour. What reaches your inbox genuinely needs a person
- Five starting points – presets for a general site, a store, customer support, documentation or a blog, with instructions you can rewrite in your own words
- Customize everything – colors, style and position, the title, the welcome message, suggested questions and every label, with a live preview beside the settings
- Show it only where it helps – include and exclude URL rules, or place the assistant yourself with the
[biel_ask_ai]shortcode - See what people ask – conversations, popular questions and unanswered topics in your Biel.ai dashboard
- Actions and integrations – calendar links, buy buttons and support handoffs alongside answers, and the same project answers through Slack, Discord, WhatsApp, an MCP server and the API
Full documentation, from customization to integrations, lives at docs.biel.ai.
Pricing
Every site gets the same plugin. Plans differ in how much Biel.ai indexes and answers for you.
- 14-day free trial – the full product, no credit card
- When the trial ends – the assistant stops answering until you pick a paid plan, and resumes the moment you subscribe
- Paid plans – more indexed pages, more conversations per month, more projects and teammates
See the Biel.ai pricing page for current plans.
External services
This plugin relies on Biel.ai, a third-party service, to index your content and generate answers. A Biel.ai account is required. Visitors' questions, and the page they are asked from, are sent to Biel.ai to generate each answer. Your server connects to Biel.ai with an API key stored in your WordPress database.
By default the assistant uses your theme's font and makes no other third-party requests. If you switch Use theme font off, the widget loads the Inter font from Google Fonts in your visitors' browsers. See the Google privacy policy.
The bundled widget library is the biel-search npm package, MIT licensed. Its readable source ships alongside the minified build, in assets/vendor/biel-search/collection/.