Server Side GTM Tracking for Google Analytics 4, Meta Conversions API & Google Ads

Improve purchase conversion tracking accuracy for WooCommerce with server-side tracking

Browser tracking can be blocked or restricted by modern privacy settings and ad blockers, which can lead to missing purchase conversions in GA4 and ad platforms. This plugin utilizes server-side tracking through Google Tag Manager to minimize data loss, ensuring more consistent purchase conversion reporting without requiring custom code.

In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios server-side tracking with GTM. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps.See the case study: Global paint brand sees 90% lift in Meta Ads with Conversios SST

Reviews

"All-in-One solution with exceptional support. Integration is seamless and the team is responsive." @tizianokappa (Read full review)

What Problem We Solve

Server side tracking setup is usually complex. Store owners often need to create a GTM server container, configure Google Cloud hosting, set up tags manually, and build a reliable dataLayer for WooCommerce events.

This plugin removes that complexity. It provides an automated setup that includes GTM configuration, a Google Cloud server for server side GTM, and automated WooCommerce dataLayer events. You can complete the setup with no code in about 15 minutes and start sending Purchase and Checkout conversion data to GA4, Meta CAPI, and Google Ads without writing custom code.

Features We Provided

1. Supported Platforms & Server-Side Setup

Send conversion and ecommerce data to analytics and multiple advertising platforms from a single setup:

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads via Conversions API
• TikTok Ads
• Snapchat Ads

The plugin includes an automated server-side setup using Google Tag Manager and a Google Cloud server provided as part of the configuration. This removes the need to create or manage server infrastructure manually.

2. First Party Cookie Implementations

Enables first-party cookie tracking to overcome third-party cookie restrictions on Safari and iOS browsers.

3. Reporting & Insights

Most store owners end up checking conversions in multiple places (GA4, ad platforms, and WooCommerce), which makes reporting slow and confusing. Conversios brings key reports into one place so you can review performance and validate tracking faster.

View and analyze your tracking data through platform-specific reports:

• GA4 basic reporting for events and conversions
• GA4 Ecommerce funnel reporting
• Google Ads conversion reporting
• Meta Ads conversion reporting

These reports help validate tracking, monitor conversion performance, and compare platform data with WooCommerce orders.

Premium Features

Upgrade for higher capacity and hands-on help. See pricing

• Higher server-hit quota for high-traffic stores
• Help configuring server-side GTM and conversion APIs
• Priority support (email and WhatsApp)
• Help with Consent Mode v2 and custom add to cart tracking when required
• Enhanced Conversions support for Google Ads

Supported Payment Methods

Purchase conversions work with common WooCommerce payment gateways, including: – Stripe – PayPal – WooCommerce Payments – Authorize.Net – Razorpay

Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page. Any payment gateway that returns users to this page after successful payment will be tracked correctly.

Supported WooCommerce Events

Conversios tracks the complete WooCommerce shopping journey using standard ecommerce events:

Store and product browsing – page_view (page visit) – view_item_list (category / product list) – select_item (product clicked) – view_item (product page)

Cart actions – add_to_cart (add to cart) – remove_from_cart (remove from cart) – view_cart (cart page)

Checkout steps – begin_checkout (checkout started) – add_shipping_info (shipping selected) – add_payment_info (payment selected)

Purchase – purchase (order completed)

Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at info@conversios.io

Consent Mode v2 Support

• Consent Mode v2 (works with your CMP): Conversios does not provide a consent banner. It sends or blocks tracking based on your existing CMP settings. To enable and configure Consent Mode, contact our support team at info@conversios.io.

Best Fit for Which Stores

-Woocommerce DTC brand and stores running paid ads and needing more consistent purchase conversion reporting in GA4 and ad platforms – WooCommerce stores selling physical or digital products where purchase conversions drive ROAS decisions – High-traffic WooCommerce stores that need server-side tracking capacity beyond browser-only tracking limits.

Setup in Minutes & Faster Time to Value

Store owners can get started in about 15 minutes with a no-code setup. And because Conversios combines multi-platform tracking + reporting in one plugin, there’s no need to install or manage multiple separate plugins.

Support

Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email info@conversios.io or chat with us on WhatsApp.

You can also use our free tool to quickly check if tracking is working or not on your site and overall website tracking score: Website Tracking Checker Tool

Troubleshooting guide for validating server-side GTM: How to validate server-side GTM

Privacy Policy

You can view our detailed privacy policy here.

Third-Party Services

Google APIs – authentication and data exchange. Terms | Privacy

Google Tag Manager – tag management. Terms | Privacy

Google Analytics – traffic and event reporting. Terms | Privacy

Tatvic API – supplementary plugin functionality. Privacy