Spss12 A/B Lite Testing

Lightweight A/B testing for WordPress without external analytics services. Test headlines and content variations directly on your site, track conversions, and compare results with a simple workflow inspired by Google Optimize.

Why use Spss12 A/B Lite Testing?

• Privacy-Friendly — Experiment data stays on your own server instead of being sent to a third-party SaaS platform.
• No External SaaS Requests — Runs directly inside WordPress without relying on third-party A/B testing platforms.
• Developer-Friendly & Extensible — Includes a robust native REST API
• Lightweight and WordPress-native — Designed specifically for WordPress. Works seamlessly with standard themes and plugins out of the box.

Features

• Experiments — Create and manage A/B tests with traffic distribution and goals.

• Two experiment types

  • Content — Insert the shortcode [ab_lite placement="your-placement-key"] where you want tested content. For a running experiment that matches that placement, the plugin picks a variant, records a view (when applicable), and outputs that variant’s body.
  • Headline — On singular posts or pages (and similar), if a running headline experiment is tied to that post and type, the visible title is replaced with the assigned variant’s label for that session.

• Assignment — Each visitor gets a stable session identifier.

• Targeting — Target experiments by post type, URL, device, or user state.

• Goals and events — Goal types include views, clicks, conversions, and orders.

• Statistics — Track views, clicks, conversions, and experiment performance.

• Admin — An A/B Experiments screen in the WordPress admin is used to manage tests and view stats.

• REST API — Manage experiments programmatically through the WordPress REST API.

• Extensible — Includes WordPress hooks and filters for developers.

Quick Start

Create a new content experiment in A/B Experiments with cta "homepage-hero". Add two variants. Insert the shortcode into your content:

[ab_lite placement="homepage-hero"]

Start the experiment and track results from the admin dashboard.

Roadmap

• WooCommerce conversion goals
• Advanced targeting
• Improved reporting
• Additional experiment types