Whols – Wholesale Prices and B2B Store Solution for WooCommerce
Whols is the complete wholesale solution for WooCommerce — set role-based pricing, manage wholesaler registration, and automate your B2B order rules, all from your existing store.
🔥 Trusted by 1,000+ businesses worldwide. Add a complete wholesale layer to your existing WooCommerce store without building a second site. Set role-based pricing, create a custom wholesaler registration form, control who sees which products, and automate order rules with smart dynamic conditions.
🖥️ Try Free Demo | 🚀 Try Pro Demo
🌐 Website | 💰 Purchase Pro | 📖 Documentation | 💬 Contact & Support
🗺️ Overview
Whols turns any WooCommerce store into a fully functioning B2B or hybrid B2B+B2C store — without creating a second site or duplicating your product catalog:
- Set wholesale pricing — globally, per product, per variation, or per category
- Manage wholesale customers — with a registration form, approval workflow, and unlimited user roles
- Control visibility — show or hide products and prices based on customer role or login status
- Automate order rules — apply discounts, fees, BOGO offers, and shipping conditions dynamically
- Run B2B, B2C, or both — one dashboard, one product catalog, zero duplication
👥 Who Is Whols For?
- B2B store owners who want to sell exclusively to approved wholesale customers
- Hybrid store owners who serve both retail and wholesale customers from one site
- Agencies and developers building wholesale stores for clients
📺 Watch the Plugin Overview
Prefer video over text? This short overview covers everything Whols can do — watch it before diving into the details below:
🆓 Free Features
Wholesale Pricing
- Set wholesale prices on simple and variable products (per variation supported)
- Apply flat or percentage discounts globally across the store
- Set a minimum product quantity to buy
- Update wholesale prices via quick edit and bulk edit
- Show wholesale pricing on shop and product detail pages
- Display the amount customers save after purchase
Registration & Roles
- Assign a wholesaler registration form to any page
- Use the registration form shortcode
[whols_registration_form]on any page or post - Customize registration form fields visually — no coding required
- Add custom or additional fields via filter hook
- Customers can request to become wholesalers
- Approve requests manually
- Assign the wholesale role to existing customers
- Customize the registration success message
- Email notification on every new registration
Visibility & Access
- Show or hide retailer price from wholesale customers
- Hide wholesale prices from guests (login to see price)
- Hide "Wholesale Only" products from regular customers
- Hide general products from wholesalers
- Wholesale prices visible only to users with the Wholesaler role
Checkout, Shipping & Tax
- Allow free shipping for wholesalers
- Disable coupon codes for wholesale customers
- Exclude tax for wholesale users
- Save Order List for quick repeat purchases
- Request a quote for products (wholesalers can request quotes directly)
Customization & Compatibility
- Customize frontend labels (Retailer Price, Wholesaler Price, Save Amount)
- Redirect to a specific page after registration or login
- Design customization options for wholesale price display
- Custom Thank You page message for wholesale orders
- Reset all settings to default with one click
- Compatible with WPML, Polylang, and CURCY Multi Currency
- Easy-to-use dashboard — no coding required
💎 Premium Features
Advanced Pricing & Roles
✓ Create and manage unlimited wholesale user roles ✓ Set different prices for different wholesaler roles ✓ Set different prices for individual users ✓ Category-wise product pricing (flat or percentage) ✓ Category-wise pricing for different roles ✓ Tiered pricing based on quantity (with quick edit and bulk edit support)
Registration & Forms
✓ Visual registration fields manager and editor ✓ Add custom fields without coding ✓ Use WooCommerce billing fields in the registration form ✓ Add file upload fields to the registration form ✓ Google reCAPTCHA v3 spam protection ✓ Approve or reject wholesalers directly via email ✓ Set a default wholesaler role for new registrations ✓ Auto-approve new wholesaler registrations
Store Access & Control
✓ Restrict wholesale store access ✓ Restrict access to the entire website or only the Shop page ✓ Allow access to logged-in users or only wholesale-role users ✓ Role-based payment method control ✓ Role-based free shipping
Dynamic Rules
✓ Create smart checkout rules based on cart value, item count, product, user role, or promo code ✓ Apply cart-wide discounts automatically ✓ Add extra fees (e.g., customs charges or documentation fees) ✓ Enable Buy One Get One (BOGO) offers ✓ Grant free shipping based on conditions ✓ Schedule rules to run during specific date ranges ✓ Inspect all active rules with the built-in Rules Inspector tool
Sales & Order Tools
✓ Bulk Order Form for fast, high-volume purchasing ✓ Admin can place wholesale orders on behalf of any customer ✓ Pay using digital Wallet ✓ Unlimited saved order lists per customer (Free version supports one list) ✓ Advanced WooCommerce sales reports (by customer, by role, by product)
Communication
✓ Conversation feature — message customers directly from the admin ✓ Email notifications for registration, approval, and rejection
🔌 Integrations
- WooCommerce Packing Slips — Auto-attach PDF invoices and packing slips to order emails
- FiboSearch — Advanced AJAX product search for wholesale stores
- WPML — Build a multilingual wholesale store
- Polylang — Additional multilingual support
- CURCY Multi Currency — Sell in multiple currencies
🎬 Video Tutorials
How to install Whols and complete the basic setup
How to add a wholesaler registration form and approve wholesale roles
How to set wholesale prices for individual products or variations
How to set wholesale prices for different categories
How to add tiered pricing for wholesalers in WooCommerce
How to create wholesaler roles and assign to existing customers
How to set different prices for different wholesale customers
How to hide wholesale prices from guests or retail customers
How to hide wholesale products from guests or retail customers
How to enable free shipping for wholesale customers
How to apply cart discounts using Dynamic Rules
How to add extra fees to cart using Dynamic Rules
How to control payment methods — step-by-step guide
Community Tutorial — Full Whols walkthrough
💬 What Our Users Say
Perfect for Wholesalers & B2B I had tried several other Wholesaler plugins and found either drawbacks or issues with all of them. The Whols plugin works perfectly for my needs with plenty of options going forward. Its excellent. — @mark666
The BEST Wholesale plugin! I absolutely love this Wholesale plugin, it's easy to setup and has everything you need in order to create a good wholesale website. I am deeply grateful for the exceptional support provided. — @nicola-tweed
Amazing Support The service of the Whols Team was one of the best so far. They were very patient, but efficient and solved all the issues very professionally. I love this plugin and appreciated the kind support a lot! — @cedricbaguilar
AWESOME PLUGIN!! Really thank you! I wasted so many hours trying to find a suitable solution for my site. It's easy to setup and has everything you need. — @bobbymenas
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Wanna see the pro version? Check it out now!