Shulman UTM Attribution for Elementor

Shulman UTM Attribution for Elementor brings real marketing attribution directly into your WordPress site.

Instead of relying only on external tools like Google Analytics, this plugin connects your traffic sources to actual leads and WooCommerce orders — so you can understand what truly drives results.

Know not just what happened — but what caused it.

Why This Matters

Most analytics tools show you traffic.

This plugin shows you what actually generated the lead or sale.

• Which campaign brought the customer?
• Which source deserves the credit?
• What really works in your marketing?

No more guessing. No more “direct traffic” confusion.

Attribution Model

Built around a Last Non-Direct Click model (like Google Analytics):

• Direct visits never overwrite real marketing sources
• Internal navigation does not break attribution
• Previous campaigns keep their credit

Optional: enable First Click + Last Click tracking for deeper funnel analysis.

Core Features

Built to give you reliable, real-world attribution — not just raw data:

• Last Non-Direct Click attribution – direct visits and internal page navigation never overwrite a previously stored source, matching Google Analytics default behavior
• 7-day attribution window – UTM data persists for 7 days in localStorage and as a cookie
• Auto-fills Elementor hidden fields – works with standard utm_source, utm_medium, utm_campaign, utm_content, utm_term field IDs
• First Click + Last Click mode – optional per-form dual attribution using fc_ / lc_ prefixed field IDs
• 50+ referrer sources detected – search engines, social networks, messaging apps (WhatsApp, Telegram, Viber), email providers (Gmail, Outlook, Yahoo Mail), video platforms, Israeli news sites, and more
• Click-ID detection – gclid (Google Ads), fbclid (Meta), msclkid (Bing), ttclid (TikTok), li_fat_id (LinkedIn), twclid (Twitter), epik (Pinterest), dclid (Google Display)
• Priority chain – UTM params → Click-ID → Referrer → Direct (never overwrites)
• localStorage fallback – if localStorage is blocked, falls back to cookie; marks lead as “untracked” when both are unavailable

UTM Attribution Dashboard (Elementor Pro)

When Elementor Pro is installed, every form submission is captured with full UTM attribution data and displayed in a dedicated reporting dashboard:

• New admin page UTM Attribution → Attribution Dashboard — view lead attribution data at a glance
• See source, medium, campaign, and attribution coverage for every captured lead
• Color-coded Source column (paid = orange, organic = green, social = blue, email = purple)
• Summary cards: Total leads · Attributed leads · Top source · Attribution rate %
• Filter by form and by UTM source to analyze top-performing traffic segments
• Full-text search across name, email, source, campaign
• Export attribution records to CSV for offline analysis (UTF-8 with BOM for Excel compatibility)
• Bulk delete old records

This screen is designed for attribution and marketing analysis. Elementor’s native submissions table remains the primary source for full form-entry details.

WooCommerce Integration

Turn every order into actionable marketing insight:

• See exactly which source generated each order
• Filter orders by traffic source
• Export attribution data for analysis
• Works with HPOS and legacy storage

No external tools required.

Enable via UTM Attribution → Settings → Enable WooCommerce tracking:

• Saves UTM source/medium/campaign/content/term/id to every order as order meta
• Adds a color-coded UTM Source column to the WooCommerce Orders table
• Adds a UTM Tracking meta box to each order detail page
• Filter orders by UTM source using the dropdown in the Orders filter bar
• UTM columns included in WooCommerce CSV export
• Compatible with both HPOS and Legacy order storage

Elementor Form Setup

Last Click only (default — no configuration needed):

Add hidden fields with these IDs to your Elementor form: utm_source · utm_medium · utm_campaign · utm_content · utm_term · utm_id

First Click + Last Click (configure Form ID in Settings):

Add hidden fields with these IDs: First click: fc_source · fc_medium · fc_campaign · fc_content · fc_term Last click: lc_source · lc_medium · lc_campaign · lc_content · lc_term

Privacy & GDPR

• All data is stored locally in the visitor’s browser (localStorage + cookie)
• No data is sent to external servers
• Cookie name: shulmanattrib_utm_data, expiry: 7 days, contains only marketing source data (no PII)
• Leads are stored in your own WordPress database for attribution reporting
• Add the cookie to your cookie consent notice
• No external APIs, no third-party tracking, no data sharing