Botpass – AI Crawler Optimizer, GEO & Entity Optimization

Botpass turns your WordPress site into an entity that AI understands, trusts and cites. Search is shifting from “ten blue links” to AI answers, and Botpass prepares your content for both how AI reads it and how AI recognizes you as an entity. It serves clean, machine-readable content to AI crawlers and Large Language Models (LLMs), builds and verifies your entity, and measures everything with an actionable GEO Optimization score (Generative Engine Optimization) and an Entity Equity Score.

When an AI crawler visits your site, Botpass detects it in real time and serves a clean, machine-readable version of your content (Markdown with structured metadata and entity JSON-LD) instead of heavy HTML. Human visitors keep seeing your normal site.

Botpass started as an AI bot-traffic tracker and is now a complete GEO/AEO entity optimization platform: the question moves from “which bots read my site?” to “does AI recognize me as a trusted entity and cite me?”

✨ Why Botpass is different

Most plugins in this space only generate a static llms.txt file. Botpass goes further:

• Real-time AI crawler detection — identifies AI bots by user-agent and request signals and serves machine-optimized content through content negotiation.
• Clean Markdown delivery (M2M) — converts your pages into LLM-friendly Markdown with YAML frontmatter and AI instructions.
• Structured data (JSON-LD) — injects Schema.org markup so machines understand entities, authorship and relationships.
• llms.txt generation — a complete, standards-aligned index of your content for LLMs.
• GEO Score — a per-post score with concrete recommendations to improve how AI engines read and cite you.
• Fan-out coverage — anticipates the sub-queries AI engines fan out from a single prompt and prepares your content to answer each one, widening how often you are retrieved and cited.
• Semantic llms.txt with pillar content — builds a meaning-aware llms.txt organized around pillar pages and topic clusters, so LLMs understand your site’s structure and topical authority, not just a flat list of URLs.
• Agency plan with white-label reporting — request custom reports branded with your agency’s logo, built for agencies running GEO Optimization across multiple client sites.

🧬 Entity optimization

Botpass doesn’t just help AI read you — it helps AI recognize you as a trusted entity and cite you:

• Entity audit (KGMID + resultScore) — checks whether AI and Google’s Knowledge Graph recognize you as an entity, and how confidently — the hard ceiling traditional SEO never diagnoses.
• Entity Gap Radar — measures your entity gap against competitors across five axes: KGMID, resultScore, semantic coverage, topical authority and interconnectivity.
• Entity JSON-LD — builds an entity @graph with @id, sameAs, FAQPage and Person/author markup — the signals that actually drive AI citations.
• sameAs chain manager + Entity Home — creates your canonical entity URL and links you to Wikidata, Wikipedia, LinkedIn and Crunchbase for cross-verification.
• NAP consistency check — flags name/author/product mismatches across your site, schema, social profiles and Wikidata that fragment your entity.
• Semantic cluster analysis — detects whether your site has a pillar + support architecture and distinguishes unique-value content from generic filler.
• Entity Equity Score — a single north-star metric that unifies schema, verified sameAs, coherent clusters, NAP consistency and third-party mentions to measure your real authority in front of AI.

⭐ Key features

• 🕷️ Automatic detection of 50+ AI crawlers, autonomous agents and stealth bots
• 📝 HTML to Markdown conversion optimized for machines
• ⚡ Faster delivery to AI crawlers through intelligent content caching
• 🗂️ llms.txt and llms-full.txt endpoints, plus per-page Markdown
• 🧩 JSON-LD / Schema.org injection
• ✅ Author authority and fact-check signals (EEAT) to reduce AI hallucination
• 🏷️ Enriched metadata (author, categories, tags, language) in the AI output
• 📊 GEO scoring and actionable recommendations per post
• 🏢 Agency plan: request white-label custom reports featuring your agency’s logo
• 🎛️ Per-post editorial control to exclude any content from AI optimization
• 🤝 Works alongside your existing SEO plugin
• 🔀 Fan-out coverage to match the sub-queries AI engines generate from a single prompt
• 🧠 Semantic llms.txt with pillar content for topic-cluster authority
• 🧬 Entity audit with KGMID detection and confidence (resultScore) scoring
• 📡 Entity Gap Radar across 5 axes versus your competitors
• 🕸️ Entity JSON-LD (@graph, sameAs, FAQPage, Person) for citation-ready entities
• 🔗 sameAs chain manager + Entity Home to connect Wikidata, Wikipedia, LinkedIn & Crunchbase
• 📍 NAP consistency check across site, schema, social profiles and Wikidata
• 🗺️ Semantic cluster & co-occurrence analysis (pillar + support architecture)
• 🌟 Entity Equity Score — your north-star metric for AI authority
• 🪶 Lightweight: heavy processing runs on the Botpass service, not on your server

⚙️ How it works (Serviceware)

Botpass is the official WordPress client for the Botpass service. The plugin detects AI crawlers and delegates content processing (cleaning, Markdown conversion, enrichment and scoring) to the Botpass API. This keeps your site fast and your output always up to date. After installing, choose a Pro or Agency plan (7-day free trial) on our website and connect your API key to link your site to the service. See “External services” below for the data that is processed.

External services

This plugin relies on the Botpass API, a service operated by Botpass, to process and optimize your content for AI crawlers.

What the service does: it receives the content of the pages you choose to optimize and returns machine-readable Markdown, llms.txt, JSON-LD and GEO scoring.

What data is sent and when: when you optimize a post, or when an AI crawler requests a page, the plugin sends the post URL, the post content to be converted, and your site URL, together with your API key for authentication. No WordPress security keys, salts or user passwords are ever transmitted.

Service provider: Botpass — https://botpass.io Terms of Service: https://botpass.io/terms Privacy Policy: https://botpass.io/privacy

To use the service you create a Botpass account and choose a Pro or Agency plan (7-day free trial) on our website, then connect your API key in the plugin. By using the plugin you agree to the Botpass Terms of Service and Privacy Policy.