Flowgration – CRM & Email Marketing

Flowgration is the all-in-one CRM + Email Marketing platform. This plugin is the official WordPress connector that plugs your site into it — in under 60 seconds, with zero setup.

You don’t build the CRM. Flowgration builds it for you, automatically, from the data your site already has. Install, click Connect, and your pipeline, stages and custom fields appear — shaped to match your real data. No CSV imports. No manual data entry. No long implementation.

Works with what you already run — not tied to any one system

Flowgration isn’t a WooCommerce-only tool. WooCommerce is simply one of many sources it can build from:

• Running a store? It syncs your orders, customers, products, coupons, subscriptions and abandoned carts.
• Capturing leads with forms? Every submission flows straight into your CRM (Gravity Forms, WPForms, Contact Form 7, Elementor, Fluent, Forminator and more).
• Just have users? They become contacts automatically.

Whatever your site is, Flowgration turns it into a living CRM — and keeps it in sync as new data arrives.

Then automate everything, in one place

Use the visual drag-drop journey builder to run the campaigns that actually grow your business:

• Welcome series (post-signup)
• Post-purchase upsell
• Abandoned cart recovery
• Win-back / re-engagement
• Repeat purchase nudges

ALL CHANNELS IN ONE PLAN. NOT FOUR SEPARATE TOOLS.

Email + SMS + WhatsApp. CRM + Marketing Automation. Analytics + Lead Scoring. Booking. All for €39/month — vs. HubSpot at €999+/month.

Auto-Built CRM from your WordPress site

The plugin reads whatever data your site has — and when WooCommerce is present, it pulls orders, customers, products, coupons, subscriptions, bookings, and abandoned carts — then automatically creates your CRM pipeline, stages, and custom fields shaped to match your real data. When you add a new form or custom field, Flowgration notices and re-syncs. No store required: on a plain WordPress site the CRM is built from your forms and users.

Supported forms: Gravity Forms, WPForms, Contact Form 7, Ninja Forms, Forminator, Elementor Forms, Fluent Forms, Formidable, SureForms.

Historical backfill lets you import the last 90 days, 12 months, or your entire history so your CRM is populated from day one.

Visual Drag-Drop Journey Builder

Build automations without code. Drag triggers, actions, and conditions onto a visual canvas:

• Triggers: contact_created, order_paid, form_submission, tag_added, cart_abandoned, custom_event
• Actions: send email, send SMS, send WhatsApp, add/remove tag, update lead score, wait/delay, A/B test split, conditional branch

See real-time statistics — sends, opens, clicks, conversions — directly on the journey canvas.

Email + SMS + WhatsApp in One Plan

Connect your preferred email provider: SMTP, Brevo, Mailgun, Postmark, SendGrid, or AWS SES. Send transactional and marketing emails from the same platform. Add SMS and WhatsApp to any journey without a separate subscription. Drag-drop email templates with a 98%+ delivery rate.

Analytics and Revenue Attribution

Power-BI-style dashboards. Revenue attribution by campaign, journey, and channel. Drill-through to individual contact timelines. Custom report recipes for any metric your store tracks.

Lead Scoring and Segmentation

Automatic lead scoring based on purchase behaviour, RFM signals, form submissions, and custom events. Segment contacts by purchase history, product category, lifecycle stage, custom field value, or any combination. Segments update in real time as your store data changes.

Booking Integration

Built-in booking calendar replaces Calendly. Teams can own their availability and embed booking links into journeys — no separate subscription needed.

Multi-Workspace and Team Roles

Invite teammates, assign roles and permissions, and manage multiple brands or client sites from a single Flowgration account. Agencies can manage all their clients from one dashboard.

Pricing (Flowgration backend — plugin is free and GPL)

The WordPress plugin is free, open-source (GPL v2), and listed on WordPress.org. The Flowgration backend that powers the CRM, journeys, and multi-channel sending has the following plans:

• Free — up to 500 contacts, core CRM + basic automations
• Core €39/month — unlimited contacts, email + SMS + WhatsApp, visual journeys
• Growth €79/month — advanced analytics, custom fields, A/B testing
• Plus €179/month — multi-provider email, full API access, webhooks, priority support
• Full Suite €399/month — everything, white-label, dedicated SLA support

Start for free at flowgration.com.

Requirements

• WordPress 6.0 or higher
• PHP 8.1 or higher
• WooCommerce 8.0 or higher — optional, only needed for store (orders/products/customers) sync. Form and user capture work on any WordPress site.

External services

This plugin connects your site to Flowgration, the CRM and email-marketing service operated by Flowgration (https://flowgration.com). This connection is required for the plugin’s core function: building and keeping your CRM in sync from your WooCommerce store. By default the plugin talks to flowgration.com; you can point it at a self-hosted backend from the plugin settings.

What data is sent, and when:

• When you connect the plugin (onboarding): your site URL, administrator email, store name, WordPress and WooCommerce versions, aggregate counts (products, customers, orders), category names and form names/field labels, and a WooCommerce REST API key pair (consumer key + secret) that the plugin generates so that Flowgration can perform a one-time historical import of your existing orders, customers and products. No customer rows are sent during onboarding itself.
• On an ongoing basis (after connecting): store event payloads as they happen — order.*, customer.*, cart.abandoned, product.*, subscription.*, booking.*, form.submitted — so your CRM stays up to date.
• Hourly: a heartbeat containing plugin/WordPress/WooCommerce versions and queue health (no personal data).

The plugin does not send your WordPress administrator password or any WordPress login credentials.

This service is provided by Flowgration. By connecting the plugin you agree to its Terms of Service and Privacy Policy:

• Terms of Service: https://flowgration.com/terms
• Privacy Policy: https://flowgration.com/privacy

Privacy

The plugin sends the following data to the Flowgration backend (default: flowgration.com):

• During Connect: site URL, admin email, store name, WordPress/WooCommerce version, product/customer/order counts, category names, form names and field labels. No customer rows.
• After Connect: per-event payloads — order.created, order.updated, customer.created/updated/deleted, cart.abandoned, product.*, subscription.*, booking.*, form.submitted.
• Hourly: a plugin.heartbeat containing plugin version, WordPress/WC version, queue depth and last failure flag. No PII.

The plugin does not send your WordPress administrator password, WordPress login credentials, or files. It does generate and send a dedicated WooCommerce REST API key pair (consumer key + secret) during onboarding — used solely so Flowgration can run the one-time historical import; see the “External services” section above. The full payload specification is bundled with the plugin in shared/SCHEMA.md and shared/RUNTIME_SYNC.md, and also available at flowgration.com/docs/plugins.